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Faculty of Management and Sales

Online Info-Sessions

Are you interested in studying?

Take the opportunity to speak directly with our programme coordinators and have your individual questions answered personally.


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Online Info-Sessions

About us

If you want to study management, the Faculty of Management and Sales at Heilbronn University is the ideal choice.
The Faculty of Management and Sales offers four Bachelor’s degree programs and one Master’s degree program at the Schwäbisch Hall campus.

The Bachelor of Arts programs cover the following areas:


  • The Global Digital Marketing and Sales program opens the door to the world of digital marketing and sales. This program, taught entirely in English, provides comprehensive business administration fundamentals and specializes in the key topics of digital marketing and sales. Additionally, you have the opportunity to improve your language skills in Spanish or German — an ideal combination for your international career!
    
  • The Financial Management, Accounting & Taxation program is based primarily on classical business administration knowledge and also offers in-depth expertise in accounting, auditing, controlling, finance, and taxation. It prepares students optimally for a career in finance and accounting.
    
  • In the Management and Human Resources program, students complete a two-semester basic business administration course. Besides the economic fundamentals of management, business law and tax law are also taught. This program lays the foundation for a successful career in personnel management and corporate leadership.
    
  • The Management and Sales program, which does not require an entrance exam, focuses on sales and customer management, market research, as well as behavioral and sales psychology. Students acquire in-depth knowledge to succeed in sales management and marketing.

After completing a bachelor’s degree, there is also the option to pursue a master’s degree (M.Sc.) in the following program:

  • The Master’s program Business Analytics, Controlling & Consulting covers the three core areas of business analytics, controlling, and consulting. Students learn advanced analytical methods, strategic controlling, and practical consulting skills. This program provides excellent preparation for leadership positions in business analysis and consulting.

Modern and Practice-Oriented Degree Programs at the Schwäbisch Hall Campus

The degree programs at the Schwäbisch Hall Campus of Heilbronn University are the result of close dialogue with industry, are continuously developed together, and thus stay up-to-date with current trends and the job market. Continuous language training as well as the possibility of exchanges with international partner universities promote intercultural competencies. Additionally, the Career Service established on campus provides a central interface between the university and professional practice. There is also a friendly, family-like atmosphere, where direct, personal contact between students and faculty is a key focus.

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Excellent Facilities and Ideal Study Conditions

The Schwäbisch Hall Campus impresses with its modern facilities that meet the highest standards. An inviting work atmosphere, small and efficient study groups, as well as modern seminar, lecture, and group work rooms provide ideal conditions for academic success. Additional facilities include computer workstations, Wi-Fi availability, and a well-equipped university library. The cozy rooftop terrace and the cafeterias offer space for relaxation and socializing between lectures.

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Advantages of Studying at the Schwäbisch Hall Campus

  • Close Collaboration with Industry: Practice-oriented study content and continuous
    development of degree programs. 
  • Intercultural Competence: Language training and exchange programs with international
    universities.
  • Career Service: Support for entering professional life.
  • Modern Facilities: High-quality learning and working spaces, library, Wi-Fi, and PC
    workstations. 
  • Personal Atmosphere: Close interaction between students and faculty.
  • Relaxation Areas: Rooftop terrace and “Mensaria” for breaks and social exchange.


Learn more about the wide range of study opportunities and the excellent conditions at the
Schwäbisch Hall Campus on the Heilbronn University website. Start your successful academic andprofessional future with us!

Study in Schwäbisch Hall

Pleasantly rural, yet delightfully urban – with around 39,000 inhabitants, Schwäbisch Hall is the second-largest city in the Heilbronn-Franken region. Ideally located in the triangle between Stuttgart, Frankfurt, and Nuremberg, it offers an excellent place to live and study.

Experience, culture, leisure – the open-air theatre festivals, the Globe Theatre, the internationally renowned Würth Art Gallery, the historic old town, as well as a vibrant pub culture, beer gardens, music scene, traditional festivals, and a wide variety of concerts all contribute to Schwäbisch Hall’s charm and quality of life.

This makes Schwäbisch Hall a unique study environment shaped by tradition, openness to the world, hospitality, and strong economic vitality.

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Events

Eine Gruppe Studierender sitzt locker auf Polstern und ist im Gespräch mit einer Dozentin

Bachelor-Online-Info-Session Global Digital Marketing & Sales

25.06.2025
Join our online info session to discover how the Bachelor's programme in Global Digital Marketing and Sales at Heilbronn University can kickstart your international career in the digital business world.
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Event
2 Studierende vor dem Broschürenregal im SG-Gebäude

Studieninfotag 2025

19.11.2025
Schüler*innen der Abschlussklassen sowie alle Studieninteressierten sind am Studieninformationstag herzlich eingeladen, die Hochschule Heilbronn kennenzulernen.           Der nächste Studieninformationstag ist am Mittwoch, 20. November 2024, 9.00 bis 13.00 Uhr 
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Event
Studierende bei ihrer Graduierungsfeier.

Graduierungsfeier Campus Schwäbisch Hall 

07.11.2025
Am Freitag, den 7. November 2025 finden die Graduierungsfeier der Fakultät Management und Vertrieb vom Campus Schwäbisch Hall statt.
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Event
CHE Ranking Siegel
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