Business Analytics, Controlling & Consulting

Master of Science

The master’s course Business Analytics, Controlling & Consulting (MAC) teaches extensive analytical skills for the controlling and consultancy of tomorrow.

Aplication Process

Key Information

Deadline:
January 15
Deadline:
Admission to this programme is restricted. Please note the application deadline!
3 Semester:
90 ECTS
3 Semester:
1.5 years standard period of study
Start:
Summer semester
Start:
Lectures begin in mid-March
Location:
Schwäbisch Hall
Location:
Our Schwäbisch Hall campus, not far from the old town
Language:
German / English
Language:
The language of instruction is German. German language skills at least at level B are required.
Degree:
Master of Science
Degree:
Advanced degree for professional specialisation.
Study form:
Full-time
Study form:
Traditional full-time study on campus.

Course Content

The Master of Science course in Business Analytics, Controlling & Consulting comprises 3 fields of study:

  • In the field of Business Analytics, you will learn how to efficiently handle the processing and analysis of large amounts of data to create a sound basis for operational decisions.
  • The knowledge and skills acquired in the field of Controlling enable graduates to perform planning, coordination and control tasks in companies.
  • The field of Business Consulting aims at a professional and systematically comprehensive qualification in internal and external consulting and uses the tools of business analytics and controlling to develop goal-oriented solutions for current issues.


Specialisation 

Big Data Controlling

In the elective Big Data Controlling you will learn how to define and implement a big data project from start to finish. This includes planning, implementation reporting and forecasts, as well as optimisation. Students also learn the technical fundamentals and legal framework for big data systems.

  • Introduction to Big Data Controlling
  • IT Infrastructure and Systems
  • Legal Framework

Health Economics

The elective in Health Economics teaches you about structures and actors in the health care system. You will develop concepts for the evaluation of comprehensive health economic questions on the basis of learned generalised analysis concepts and methods. You will be proficient in the use of common software required for this purpose.

  • Introduction to Health Economics
  • Empirical Methods in Health Economics

Career Perspectives

After successfully completing this master’s programme, graduates will have a wide range of employment opportunities open to them, both as specialists and in middle or senior management positions due to the key skills they have acquired. The knowledge imparted in the course is cross-sectoral. The course content reflects the need for quantitatively trained and analytically oriented employees.

Alumni are qualified for jobs in fields such as business intelligence, target group management, controlling, in-house consulting, corporate consultancy, reporting and market research. Due to the broad methodological training, graduates are also qualified for an academic career. Since the methods learned are applied across disciplines, you can pursue a career as a researcher in different areas of empirical work in economics and the social sciences. A key feature of the degree programme is the combination of database knowledge (SQL) and the training in econometric methods together with their implementation in the software packages (SPSS, R). Common job titles for people with this profile on internet job boards currently include: data scientist, data analyst or business analyst.

Programme Structure

  • 1st Semester
  • 2nd Semester
  • 3d Semester
  • Business Analytics
  • Controlling
  • Consulting
  • Course Objectives
  • Documents

Themaster’s programme is modular in structure. A module can comprise one or moreteaching events that are grouped thematically. You will deepen your basicskills from the previous course.

The following modules are available in the first semester:

  • Analytics I
  • Controlling I
  • Consulting I

You can find a detailed overview of the structure of the course in the course documents under Factsheet

Requirements and Application

Der Studiengang Business Analytics, Controlling & Consulting ist zulassungsbeschränkt, d.h. Sie müssen Sie sich für einen Studienplatz bewerben. Alle Infos zum Ablauf der Studienplatzbewerbung an der HHN finden Sie auf der Webseite "Application Process for Master Programmes":

Studying at HHN

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Studierende am Campus SHA

Studying at the Campus Schwäbisch Hall

At the Schwäbisch Hall Campus, around 1,000 students are enrolled in the Faculty of Management and Sales at Heilbronn University. Its compact size creates a close-knit, family-like atmosphere and allows for excellent support from professors and lecturers.

The campus offers optimal study conditions in an attractive location. Studying in Schwäbisch Hall is characterized by a strong focus on practical and professional orientation through close cooperation with local companies, many of which are global leaders in their industries.

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