
The master’s course Business Analytics, Controlling & Consulting (MAC) teaches extensive analytical skills for the controlling and consultancy of tomorrow.
Aplication ProcessThe Master of Science course in Business Analytics, Controlling & Consulting comprises 3 fields of study:
In the elective Big Data Controlling you will learn how to define and implement a big data project from start to finish. This includes planning, implementation reporting and forecasts, as well as optimisation. Students also learn the technical fundamentals and legal framework for big data systems.
The elective in Health Economics teaches you about structures and actors in the health care system. You will develop concepts for the evaluation of comprehensive health economic questions on the basis of learned generalised analysis concepts and methods. You will be proficient in the use of common software required for this purpose.
After successfully completing this master’s programme, graduates will have a wide range of employment opportunities open to them, both as specialists and in middle or senior management positions due to the key skills they have acquired. The knowledge imparted in the course is cross-sectoral. The course content reflects the need for quantitatively trained and analytically oriented employees.
Alumni are qualified for jobs in fields such as business intelligence, target group management, controlling, in-house consulting, corporate consultancy, reporting and market research. Due to the broad methodological training, graduates are also qualified for an academic career. Since the methods learned are applied across disciplines, you can pursue a career as a researcher in different areas of empirical work in economics and the social sciences. A key feature of the degree programme is the combination of database knowledge (SQL) and the training in econometric methods together with their implementation in the software packages (SPSS, R). Common job titles for people with this profile on internet job boards currently include: data scientist, data analyst or business analyst.
Themaster’s programme is modular in structure. A module can comprise one or moreteaching events that are grouped thematically. You will deepen your basicskills from the previous course.
The following modules are available in the first semester:
You can find a detailed overview of the structure of the course in the course documents under Factsheet
Der Studiengang Business Analytics, Controlling & Consulting ist zulassungsbeschränkt, d.h. Sie müssen Sie sich für einen Studienplatz bewerben. Alle Infos zum Ablauf der Studienplatzbewerbung an der HHN finden Sie auf der Webseite "Application Process for Master Programmes":


At the Schwäbisch Hall Campus, around 1,000 students are enrolled in the Faculty of Management and Sales at Heilbronn University. Its compact size creates a close-knit, family-like atmosphere and allows for excellent support from professors and lecturers.
The campus offers optimal study conditions in an attractive location. Studying in Schwäbisch Hall is characterized by a strong focus on practical and professional orientation through close cooperation with local companies, many of which are global leaders in their industries.
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