Logo Hochschule Heilbronn
DEEN

Application phase open – direct enrolment now possible!

Application Process
Eine Gruppe Studierender sitzt locker auf Polstern und ist im Gespräch mit einer Dozentin

Global Digital Marketing and Sales 

Bachelor of Arts

This programme offers comprehensive training in digital commerce and business management, conducted entirely in English to foster a multicultural learning environment.

Application Process

Key Information

enrol until:
September 28
enrol until:
The programme offers open admission. Please note the enrolment deadline.
7 Semester:
210 ECTS
7 Semester:
3.5 years standard period of study
Start:
Winter semester
Start:
Lectures begin at the end of September
Location:
Schwäbisch Hall
Location:
Our Schwäbisch Hall campus, not far from the old town
Language:
English
Language:
The language of instruction is English.
Degree:
Bachelor of Arts
Degree:
Initial vocational qualification.
Study form:
Full-time
Study form:
Traditional full-time on-campus study.

Course content

If you are looking to study Digital Commerce and Business Administration, the Bachelor's program in Global Digital Marketing and Sales at Heilbronn University is the ideal choice.


This program offers:

Focus on Digital Transformation and E-Business

  • In-depth insights into digital transformation, business models, digital marketing, and e-commerce.
  • Case studies and industry projects led by experienced academics and industry experts.

Practical Learning Experience

  • Guest lectures, workshops, and industry excursions provide valuable real-world insights.
  • An industry internship in the fourth semester allows students to apply their knowledge in a professional setting.


Linguistic and Cultural Integration

  • German language courses for international students, from A1 to C1, support cultural and linguistic adaptation.
  • Students with strong German skills can benefit from a Spanish language course included in the curriculum.

Career Perspectives

Typical career opportunities after graduation:

  • Digital Marketing Manager / Online Marketing Manager – Developing and implementing international marketing strategies.
  • E-Commerce Manager – Managing and optimizing online sales channels.
  • Sales Manager / International Sales Manager – Managing relationships with international clients and sales partners.
  • Business Development Manager – Exploring new markets and developing growth strategies.
  • Social Media Manager / Content Marketing Specialist – Planning and executing digital campaigns.
  • Project Manager in the Digital Field – Coordinating and implementing digital projects.
  • Customer Relationship Manager (CRM) – Building and maintaining long-term customer relationships.
  • Data Analyst (Marketing/Sales) – Analyzing market and customer data to optimize strategies.


Graduates of the Global Digital Marketing and Sales program are well-equipped to thrive as leaders in the digital economy, whether in multinational corporations, start-ups, or entrepreneurial ventures.

Programme Structure

  • 1st and 2nd Semester
  • 3rd to 7th Semester
  • 5th Semester: Internship
  • Semester Abroad
  • Documents

Modular Structure of the Program

The program is organized into modules, each comprising one or more courses grouped by thematic relevance.

During the first two semesters, you will acquire solid foundational knowledge in business administration, divided into the following modules:

  • General Business Administration
  • Applied Mathematics
  • Accounting Principles
  • Economics
  • Internal Accounting
  • Statistics
  • Management Decisions in Operational Processes I and II
  • International Law
  • Scientific Work
  • Elective Modules

These modules provide a strong foundation for advanced studies and prepare you to tackle the challenges of modern management tasks effectively.

Requirements and Application

The Global Digital Marketing & Sales program has limited admission, which means you must apply for a study place. You can find the selection criteria for the program here:

Contact

Information for international degree-seeking students

From your interest in studying at HHN, through the application process and preparation for your arrival, to support during your studies – Heilbronn University accompanies international students before and during their stay at HHN.

Junge Frau tauscht sich mit Kollegin aus und hält ein Tablet in der Hand.

Please note! Only newly enrolled international students not from EU/EEA countries have to pay tuition fees of EUR 1,500 per semester.

Please be aware of differing application deadlines (Konstanz and Heilbronn)! International students not from EU/EEA countries have to apply first at Studienkolleg Konstanz. The closing dates for applications are: December 1st for summer semester and June 1st for winter semester.

ProfiPlus@HHN is a qualification programme that offers international academics a proven qualification for further study in a Master's programme at Heilbronn University (HHN) or for starting a career in Germany.

Q&A

Any questions?

Don't hesitate to contact us!

Studying at HHN

  • My Campus
  • Tips for Starting Your Studies
  • Math Course
  • How Do I Finance My Studies?
Studierende am Campus SHA

Studying at the Campus Schwäbisch Hall

At the Schwäbisch Hall Campus, around 1,000 students are enrolled in the Faculty of Management and Sales at Heilbronn University. Its compact size creates a close-knit, family-like atmosphere and allows for excellent support from professors and lecturers.

The campus offers optimal study conditions in an attractive location. Studying in Schwäbisch Hall is characterized by a strong focus on practical and professional orientation through close cooperation with local companies, many of which are global leaders in their industries.

Follow us!

@hochschule_heilbronn

@campus_sha

@HochschuleHeilbronn

Blog

cookie-img

Use and disclosure of your data

We use tracking technologies (such as cookies and pixels) on our website that enable us to evaluate the behavior of our website visitors and measure our reach. We have also embedded third-party content on our online offering that is based in the USA and does not offer an adequate level of data protection. There is therefore an increased risk for data subjects, as they may not be entitled to any legal remedies. Service providers used may process data for their own purposes and merge it with other data. Details on the purposes of data processing can be found in our privacy policy. 


By clicking on the “Accept” button or by selecting individual cookies or services in the settings, you give us your consent to process your data for the respective purposes. Consent is voluntary, is not required for the use of the online offer and can be revoked at any time via our data protection settings. If you confirm the banner with “Decline”, only the necessary cookies will be set on the website that are required for the trouble-free operation of the website and to enable page navigation.