Become a Professional in E-Business with the Global Digital Marketing and Sales.
This program offers comprehensive training in digital commerce and business management, conducted entirely in English to foster a multicultural learning environment.
Companies that want to be successful in online business must adapt to an ever-changing digital landscape. Effective sales strategies play a central role in this process. Both the integration of digital marketing opportunities with traditional offline sales and purely e-business models are of particular importance. Our new English-taught degree program prepares students optimally for these challenges.
Please note! Only newly enrolled international students not from EU/EEA countries have to pay tuition fees of EUR 1,500 per semester.
Please be aware of differing application deadlines (Konstanz and Heilbronn)! International students not from EU/EEA countries have to apply first at Studienkolleg Konstanz. The closing dates for applications are: December 1st for summer semester and June 1st for winter semester.
ProfiPlus@HHN is a qualification programme that offers international academics a proven qualification for further study in a Master's programme at Heilbronn University (HHN) or for starting a career in Germany.
If you are looking to study Digital Commerce and Business Administration, the Bachelor's program in Global Digital Marketing and Sales at Heilbronn University is the ideal choice.
This program offers:
Focus on Digital Transformation and E-Business
Practical Learning Experience
Linguistic and Cultural Integration
Career Opportunities and Professional Prospects
Graduates of the Global Digital Marketing and Sales program are well-equipped to thrive as leaders in the digital economy, whether in multinational corporations, start-ups, or entrepreneurial ventures.
Modular Structure of the Program
The program is organized into modules, each comprising one or more courses grouped by thematic relevance.
During the first two semesters, you will acquire solid foundational knowledge in business administration, divided into the following modules:
General Business Administration
Applied Mathematics
Accounting Principles
Economics
Internal Accounting
Statistics
Management Decisions in Operational Processes I and II
International Law
Scientific Work
Elective Modules
These modules provide a strong foundation for advanced studies and prepare you to tackle the challenges of modern management tasks effectively.
In the third and fourth semesters, you will deepen your knowledge in areas such as digital marketing, usability engineering, innovation management, and ethical aspects of management. The program emphasizes intercultural competence and hands-on projects. The modules include:
Focus in the 6th Semester
The sixth semester emphasizes strategic leadership skills and digital business processes. Key modules include:
Specialization in the 7th Semester
In the final semester, the focus shifts to the Bachelor Thesis and specialization in areas such as:
In the fifth semester, you will complete a practical semester, giving you the opportunity to apply your knowledge directly in a real-world setting and gain valuable professional experience.
If you are interested in spending a semester abroad, you have the opportunity to study at one of our partner universities or complete an internship overseas. Our International Office is here to support you every step of the way.
Applicants with educational qualifications from non-German educational institutions (i.e., high school diploma, secondary education certificates, and so on):
Click here for more information about the application process for international students
Applicants with German entrance qualification (i.e., Abitur, Fachhochschulreife) follow the normal application procedure for Hochschule Heilbronn, which includes:
Further information, instructions and all relevant links can be found here
To be considered for admission to GDMS, applicants must possess the following qualifications:
Admission decisions are based primarily on the overall grade of the applicant's higher education entrance qualification.
Additionally, the following is considered as part of the selection process and can elevate applicant's prospects of admission:
All non-German school leaving certificates must be declared equivalent to a German school leaving certificate. This means that if you would like to apply for a Bachelor's program, you must first have your school leaving certificate recognized by the Studienkolleg Konstanz. The Studienkolleg Konstanz is the central contact point for prospective students at universities of applied sciences in Baden-Württemberg for advice, recognition of certificates and German examinations. Depending on the course of study, there are different language and other requirements. The language level required for application to the Bachelor's program in Global Digital Marketing and Sales is English B2.
The regular period of study in the Bachelor's program in Global Digital Marketing and Sales is 7 semesters. In addition to the semester fees (€ 159.00 in the summer semester 2025), newly enrolled international students from non-EU/EEA countries have to pay a tuition fee of € 1,500 per semester.
Accepted tests or certificates to prove your knowledge of the English language are:
While it may be a good idea to take some preparatory classes before coming to Germany, it is not mandatory and you are not required to show a proof of proficiency. The course will be taught entirely in English and you will attend German language classes throughout the entire course.
If you are admitted into the program there will be no entrance exam.
We are open to all kinds of backgrounds as long as they meet the admission requirements. If you are a holder of an international degree, please visit Application Bachelor to find all the information on the application process. It contains a step-by-step guide on how to get your international degree recognized at our national evaluation center.
You can apply online from anywhere.
Our Bachelor in Global Digital Marketing and Sales only starts in the winter semester. The application period usually starts in mid-May and ends on July 15th. However, we always recommend our international applicants to start and complete their application process as early as possible in order to prepare everything in time, such as getting your school-leaving certificate recognized, obtaining a study visa, etc.
There are currently no scholarships tied directly to our program. However, there are several scholarships available to foreign students in Germany. Please take a look on our website to find information about scholarships: Stipendien and Weitere interessante Angebote
From your interest in studying at HHN, through the application process and preparation for your arrival, to support during your studies – Heilbronn University accompanies international students before and during their stay at HHN.
Treffen Sie uns auf einer der nächsten Messen oder kommen Sie zu einer der Info-Veranstaltungen vor Ort und lassen Sie sich beraten. Wir freuen uns auf Sie.
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