International Business & Intercultural Management

We are now accepting applications for the Winter Semester 2025/2026! If you are interested in joining our programme this September, please be sure to apply by the deadline of July 15th!

Find out more about our programme below and APPLY NOW!

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The Master of Science in International Business & Intercultural Management (MIBIM) qualifies first-degree graduates for management positions in globally operating organisations. It is intended to equip future business leaders with the subject knowledge and the methodological, interpersonal and intercultural skills that will enable them to excel and become standout leaders in our rapidly changing business world.

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MIBIM offers a fast-paced competitive environment which brought the best out of me. The modules are up-to-date and the interactive discussions with professors and other students stimulates multidimensional thinking. The faculty is committed and competent, and due to the multicultural environment, I have made friends from across the globe.

M.A. Aiswarya Pai, MIBIM Graduate

MIBIM perfectly combined my personal interests in travelling, cultures, languages, as well as in global economic events. I gained a very global view of leadership, marketing, and sustainability from highly experienced professors of various industries. The programme is a great stepping stone for young professionals seeking to become the future international leaders.

Phanou Chanthalangsy, MIBIM Graduate

MIBIM perfectly combined my personal interests in travelling, cultures, languages, as well as in global economic events. I gained a very global view of leadership, marketing, and sustainability from highly experienced professors of various industries. The programme is a great stepping stone for young professionals seeking to become the future international leaders.

Phanou Chanthalangsy, MIBIM Graduate

Overview

Programme Overview

It is increasingly important for business leaders to not only understand the dynamic world that we live in, but to also be able to thrive in times of volatility, uncertainty, complexity, ambiguity, and diversity.

At Heilbronn University of Applied Sciences, we have shaped a programme that addresses this multi-dimensional, multi-faceted business environment, the Master of Science in International Business & Intercultural Management.

Not only focusing on foundational knowledge in the traditional topics such as management of marketing, human resources, and finance, we integrate the important aspects of intercultural awareness, sustainability, and social responsibility through in-depth study that encourages critical analysis, cross-cultural collaboration, and examination of global business issues from multiple perspectives.

With this Master programme we provide students an international learning environment. We guarantee innovative teaching and learning strategies and address the future needs of the labour market by offering multidisciplinary content with a focus on sustainability, all delivered entirely in English. Students benefit greatly from our favourable student to lecturer ratio and a clearly structured, time-efficient schedule (3-4 semesters, full-time programme).

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Programme Structure

Students experience a period of intensive independent study. This allows them to progress at a speed suited to their individual needs and to work on their own initiative in areas of interest and value to them. Some more specific objectives of this approach are:

To introduce students to the techniques of researching, organising and presenting the results of their work
To stimulate critical thinking and logical analysis
To develop a sense of responsibility for attaining one's goals
To increase and foster consciousness for sustainability issues.

The course content is founded on a sound theoretical basis and includes experience-based and hands-on forms of learning such as case studies, project work and role-plays. A tutorial support service is offered for students on both an individual and a group basis.

The major stages of our M.Sc. in International Business & Intercultural Management (MIBIM) are:

Downloadable version of our Programme Structure (.pdf)

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Semester 1 provides students with a general introduction stage, during which students refresh and further their current level of subject knowledge. Students gain sound insights into internal and external business environments. They will further deepen their knowledge on internal company processes, specifically in human resource management, finance, economics, and marketing. Intercultural communication will be thoroughly addressed during this stage, as it remains a major challenge in corporate entities. Courses in the 1st semester include:

Research Methods
International Finance and Economics
Global Marketing
Leadership and Global Talent Management
Intercultural Communication and Management
Specific Issues of Intercultural Management

The remaining three courses of the 2nd semester may be chosen freely from those specified within our elective catalog, which is updated each year. The course selection may include:

MIBIM Courses:
- Any course not already taken in the other MIBIM modules.
Courses from our faculty's Tourism-focused Master's programmes:
- Natural and Cultural Heritage Management
- Sustainable Tourism Management
- Tourism Futures
A selection of Master's course offered by other faculties, for example:
- Entrepreneurship
- Strategic Information Management
- Supply Chain Management

Study Abroad

When choosing this option, the grades received during your exchange studies will be counted toward your overall MIBIM grade point average. Students must complete a minimum of 30 ECTS points (or equivalent) to earn credit. Find out more about the partner universities available to our MIBIM students by clicking below.

More info

Internship

Gaining practical experience can be an integral factor in successfully entering the job market following completion of the MIBIM program. Not only do students have the opportunity to apply the knowledge they have gained as part of the program, but they also can build additional skills. Students electing to complete an internship during the optional 3rd semester can receive 30 ECTS points which are awarded on a pass/fail basis.

The final stage of the MIBIM programme is the Master Thesis and Defense, which requires in-depth empirical research in the student’s chosen area. Ideally, the thesis is based on real situations in conjunction with international companies or organisations. During the first two semesters, this programme offers various courses on quantitative and qualitative research, which will prepare students for this stage. Students have 6 months from their date of registration to submit the final thesis and schedule the defense.

Career Opportunities

Our dynamic programme opens the door to careers in the complete range of business disciplines across all industries. With the internationality of both our students and programme focus, our graduates are prepared to either start their careers in international firms or to further their careers through multi-disciplinary study that focuses on increasingly important global issues such as sustainability, business transformation, and diversity. You will find our graduates in Germany and around the world.