The Master of Arts International Business & Intercultural Management (MIBIM) qualifies first-degree graduates for management positions in globally operating organisations. It is intended to equip future business leaders with the subject knowledge and the methodological, interpersonal and intercultural skills that will enable them to excel and become standout leaders in our rapidly changing business world.
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Admission Requirements
Application Procedure
International Applicants
M.A. Aiswarya Pai, MIBIM Graduate
MIBIM offers a fast-paced competitive environment which brought the best out of me. The modules are up-to-date and the interactive discussions with professors and other students stimulates multidimensional thinking. The faculty is committed and competent, and due to the multicultural environment, I have made friends from across the globe.
M.A. Aiswarya Pai, MIBIM Graduate

Join us for a Virtual Info-Session to learn more about the International Business Masters Programmes.

If you would like to learn even more about our programme, we encourage you to attend one of our upcoming live information sessions.  During these sessions, you will discover more about our university, our faculty, our two English-language international business graduate programmes, and all of the details for applying and securing a study place.  You will also have the chance to participate in a Q&A session.

For more information about upcoming information sessions, or to arrange a personal, one-on-one consultation, please contact us at


Abschluss: Master of Arts
3 Semester: 90 ECTS
Sprache: Englisch
Standort: Heilbronn Bildungscampus
Studienform: Vollzeit
Studienbeginn: Wintersememster
Bewerbungsfrist: July 15

Programme Overview

It is increasingly important for business leaders to not only understand the dynamic world that we live in, but to also be able to thrive in times of volatility, uncertainty, complexity, ambiguity, and diversity.

At Heilbronn University of Applied Sciences, we have shaped a programme that addresses this multi-dimensional, multi-faceted business environment, the Master of Arts in International Business & Intercultural Management.

Not only focusing on foundational knowledge in the traditional topics such as management of marketing, human resources, and finance, we integrate the important aspects of intercultural awareness, sustainability, and social responsibility through in-depth study that encourages critical analysis, cross-cultural collaboration, and examination of global business issues from multiple perspectives.

With this Master programme we provide students an international learning environment. We guarantee innovative teaching and learning strategies and address the future needs of the labour market by offering multidisciplinary content with a focus on sustainability, all delivered entirely in English. Students benefit greatly from our favourable student to lecturer ratio and a clearly structured, time-efficient schedule (3 semesters, full-time programme).

Career Opportunities

Our dynamic programme opens the door to careers in the complete range of business disciplines across all industries. With the internationality of both our students and programme focus, our graduates are prepared to either start their careers in international firms or to further their careers through multi-disciplinary study that focuses on increasingly important global issues such as sustainability, business transformation, and diversity. You will find our graduates in Germany and around the world.

Our graduates are prepared for management careers in:

  • Human Resources
  • Marketing
  • Finance & Accounting
  • Corporate Social Responsibility
  • Research
  • Strategic Management
  • Business Consulting
  • Project Management
  • Other business disciplines

You will find our graduates in a variety of industries including:

  • Business Process Consultancy
  • Manufacturing
  • IT Services
  • Education
  • Tourism
  • Business Startups
  • Automotive
  • Consumer Goods
  • And many more
Plakat mit Porträt von Laura Fischer

Programme Structure

Students experience a period of intensive independent study. This allows them to progress at a speed suited to their individual needs and to work on their own initiative in areas of interest and value to them. Some more specific objectives of this approach are:

  • To introduce the students to the techniques of researching, organising and presenting the results of their work
  • To stimulate critical thinking and logical analysis
  • To develop a sense of responsibility for attaining one's goals
  • To increase and foster consciousness for sustainability issues. 

The course content is founded on a sound theoretical basis and includes experience-based and hands-on forms of learning such as case studies, project work and role-plays. A tutorial support service is offered for students on both an individual and a group basis.

Our MA International Business & Intercultural Management (MIBIM) comprises three major stages:

Semester 1 provides participants with a general introduction stage, during which students refresh and further their current level of subject knowledge. Students gain sound insights into internal and external business environments. They will further deepen their knowledge on internal company processes, specifically in human resource management, international management and financial analysis. Intercultural communication will be thoroughly addressed during this stage, as it remains a major challenge in corporate entities. Courses in the 1st semester include:
  • Quantitative Methods
  • Qualitative Methods
  • International Economics
  • Corporate Goverance & CSR
  • Specific Issues of International Management
  • Global Talent Management
  • Financial Analysis
  • Intercultural Communications: Theories and Methods

Semester 2 offers advanced studies in intercultural management and sustainability. Taking a cross-disciplinary approach, this phase provides an opportunity to broaden the participants’ expertise in regard to leadership and strategic marketing. In addition, students will gain competencies in sustainable economic development, sustainable financial systems and sustainable management. Courses in the 2nd semester include:

  • Global Marketing - Multinational Cases
  • Intercultural Management - Cases and Regions
  • Global Leadership
  • Sustainable Economic Development
  • Sustainable Financial Systems
  • Sustainable Management
  • Quantitative Methods/Econometrics

Semester 3 is the Master Thesis stage, which requires in-depth empirical research in the student’s chosen area. Ideally, the thesis is based on real situations in conjunction with international companies or organisations. During the first two semesters, this programme offers various courses on quantitative and qualitative research, which will prepare students for this stage.  Students have until the end of the 3rd semester (Feb 28/29) to register their thesis topic and then have 6 months from their date of registration to submit the final thesis.

Students have the possibility after the 2nd semester to spend a semester abroad or to complete an internship.  In this case, the Master Thesis is completed during a 4th semester.  The deadline for thesis topic registration remains Feb 28/29.

More information about study abroad opportunities at our partner universities can be found here.

Further Information


Frequently Asked Questions

Have questions about our study programme?  Find answers to frequently asked questions here.

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Student Life and Funding

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Our campus and the Faculty of International Business

Find out more about the Faculty of International Business and about student life on the campus and in Heilbronn.

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