International Business & Intercultural Management

Key Information

Deadline:

July 15

Deadline:

Admission to this programme is restricted. Please note the application deadline!

Start:

Winter semester

Start:

1st semester lectures start from mid-September.

Language:

English

Language:

You have to prove your English knowledge for admission.

Location:

Heilbronn Bildungscampus

Location:

Our Heilbronn campus in the city centre

3 Semester:

90 ECTS

3 Semester:

1.5 years standard period of study

Study form:

Full-time

Study form:

Traditional full-time study on campus.

Degree:

Master of Science

Degree:

Advanced degree for professional specialisation

Programme Overview

The M.Sc. International Business & Intercultural Management (MIBIM) at Heilbronn University of Applied Sciences prepares students for a dynamic global business environment.

The English-taught programme combines core business disciplines (e.g. marketing, human resources, finance) with intercultural competence, sustainability, and social responsibility. Students develop critical thinking, cross-cultural collaboration skills, and a broad understanding of global business challenges. A favourable student-lecturer ratio, innovative teaching methods, and a 3 to 4 semester full-time schedule ensure efficient study progress.

The curriculum blends theory and practice through case studies, projects, and role-plays, supported by comprehensive individual and group tutorials. An integrated phase of independent study allows students to deepen topics of personal interest and strengthen key academic and professional skills. Students experience a period of intensive independent study. This allows them to progress at a speed suited to their individual needs and to work on their own initiative in areas of interest and value to them. Some more specific objectives of this approach are:

To introduce students to the techniques of researching, organising and presenting the results of their work
To stimulate critical thinking and logical analysis
To develop a sense of responsibility for attaining one's goals
To increase and foster consciousness for sustainability issues.

The course content is founded on a sound theoretical basis and includes experience-based and hands-on forms of learning such as case studies, project work and role-plays. A tutorial support service is offered for students on both an individual and a group basis.

Focus Areas

Career Prospects

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Programme Structure

Semester 1 provides students with a general introduction stage, during which students refresh and further their current level of subject knowledge. Students gain sound insights into internal and external business environments. They will further deepen their knowledge on internal company processes, specifically in human resource management, finance, economics, and marketing. Intercultural communication will be thoroughly addressed during this stage, as it remains a major challenge in corporate entities. Courses in the 1st semester include: