Master in Business Management

Heilbronn University Graduate School

Master in Business Management

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The Master’s program in Business Management provides practical, interdisciplinary management expertise with a strong focus on corporate leadership. The program is taught entirely in English, preparing students for careers in global business environments.

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The Master in Business Management is much more than just a degree - the HUGS feels like a family. In addition to deepening theoretical management knowledge, great importance is placed on cooperation with the hidden champions from the Heilbronn-Franken region. Participating in international study tours, a semester abroad at one of the many worldwide partner universities, or extensive networking make the program unique.

Jule Baumann, Alumni MU

In our study programme we focus on excellent teaching - research-oriented in the sense of application-oriented

Prof. Dr. Ralf Dillerup | Dean Business Faculty

The Master in Business Management is much more than just a degree - the HUGS feels like a family. In addition to deepening theoretical management knowledge, great importance is placed on cooperation with the hidden champions from the Heilbronn-Franken region. Participating in international study tours, a semester abroad at one of the many worldwide partner universities, or extensive networking make the program unique.

Jule Baumann, Alumni MU

The Master in Business Management is much more than just a degree - the HUGS feels like a family. In addition to deepening theoretical management knowledge, great importance is placed on cooperation with the hidden champions from the Heilbronn-Franken region. Participating in international study tours, a semester abroad at one of the many worldwide partner universities, or extensive networking make the program unique.

Jule Baumann, Alumni MU

Course Profile

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Career Perspectives

The program focuses on developing leadership skills, driving processes and people forward, shaping organizations, and ensuring their competitiveness. It provides a strong knowledge base while fostering valuable professional networks. Graduates acquire essential management expertise and an international perspective, opening doors to a wide range of career opportunities. They are well prepared for roles in industry, commerce, and trade, taking on responsibilities in challenging areas such as strategic management, human resources, marketing, consulting, financial management, and controlling.

Program Structure

Course Content

The Master’s program provides hands-on, cross-functional management expertise with an entrepreneurial focus. The curriculum covers current topics and trends, delivered through expert lectures, excursions, case studies, and project work. Students can pursue their individual academic and professional interests through a wide range of elective courses. Additionally, they have the opportunity to spend a semester abroad or earn a double degree at selected partner universities, gaining valuable international experience. Our extensive network of partner institutions offers attractive options for shaping a unique study-abroad experience.

Information for Incoming Exchange Students

View into the Studies

Electives

Each semester, our students can choose from a list of electives to sharpen their profile.

These electives cover topics such as Entrepreneurship, Marketing und Sales, Accounting, Finanical Management, Strategic Information Management, Operations Management, Economic Policy und Management Coaching

Introduction Days

The Introduction Days mark the beginning of the study program for our first-semester students. During these days, students will receive all essential information about their studies.

In addition, the program includes team-building activities, case studies, lectures, and excursions.

Study Tour

Each semester, our students have the opportunity to participate in a Study Week.
Additionally, they take part in an excursion to Austria as part of the course Strategic Management.

The program includes joint project work with students from our partner university, company visits, and sightseeing activities.

Admission Requirements

To apply, you need:

A certified university degree (Bachelor) in Business or Logistics from Germany or abroad with at least 180 ECTS. Please note: special conditions apply for study programmes with 180 ECTS credits.
A final grade of at least 2.5 according to the German grading system (exceptions may apply). This corresponds approximately to a 3.0 GPA (USA) or a 2:1/high 2:2 (UK).
Good English language skills, as well as the willingness to acquire basic German during your studies.
International certificates (if available).

If you obtained your higher education entrance qualification outside of Germany, you must obtain a certificate of recognition before applying to Heilbronn University of Applied Sciences (HHN). Please be aware of the different deadlines for applying for this recognition. The certificate must be received by HHN by the application deadline (June 15).

To obtain a certificate of recognition, applicants must first register with the Center for International Students in Konstanz. This center is the central point of contact for applicants to universities of applied sciences in Baden-Württemberg regarding certificate recognition, advisory services, and German language examinations.

We strongly recommend starting the recognition process as early as possible to avoid delays.

Your application can only be considered if all required documents have been received by Heilbronn University of Applied Sciences by the application deadline (June 15). Please note that this is a cut-off date.

How to get a Study place?

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