Global Digital Marketing and Sales
Bachelor of Arts
This programme offers comprehensive training in digital commerce and business management, conducted entirely in English to foster a multicultural learning environment.
Key Information
Course content
If you are looking to study Digital Commerce and Business Administration, the Bachelor's program in Global Digital Marketing and Sales at Heilbronn University is the ideal choice.
This program offers:
Focus on Digital Transformation and E-Business
- In-depth insights into digital transformation, business models, digital marketing, and e-commerce.
- Case studies and industry projects led by experienced academics and industry experts.
Practical Learning Experience
- Guest lectures, workshops, and industry excursions provide valuable real-world insights.
- An industry internship in the fourth semester allows students to apply their knowledge in a professional setting.
Linguistic and Cultural Integration
- German language courses for international students, from A1 to C1, support cultural and linguistic adaptation.
- Students with strong German skills can benefit from a Spanish language course included in the curriculum.
Career Perspectives
Typical career opportunities after graduation:
- Digital Marketing Manager / Online Marketing Manager – Developing and implementing international marketing strategies.
- E-Commerce Manager – Managing and optimizing online sales channels.
- Sales Manager / International Sales Manager – Managing relationships with international clients and sales partners.
- Business Development Manager – Exploring new markets and developing growth strategies.
- Social Media Manager / Content Marketing Specialist – Planning and executing digital campaigns.
- Project Manager in the Digital Field – Coordinating and implementing digital projects.
- Customer Relationship Manager (CRM) – Building and maintaining long-term customer relationships.
- Data Analyst (Marketing/Sales) – Analyzing market and customer data to optimize strategies.
Graduates of the Global Digital Marketing and Sales program are well-equipped to thrive as leaders in the digital economy, whether in multinational corporations, start-ups, or entrepreneurial ventures.
Programme Structure
- 1st and 2nd Semester
- 3rd to 7th Semester
- 5th Semester: Internship
- Semester Abroad
- Documents
Modular Structure of the Program
The program is organized into modules, each comprising one or more courses grouped by thematic relevance.
During the first two semesters, you will acquire solid foundational knowledge in business administration, divided into the following modules:
- General Business Administration
- Applied Mathematics
- Accounting Principles
- Economics
- Internal Accounting
- Statistics
- Management Decisions in Operational Processes I and II
- International Law
- Scientific Work
- Elective Modules
These modules provide a strong foundation for advanced studies and prepare you to tackle the challenges of modern management tasks effectively.
In the third and fourth semesters, you will deepen your knowledge in areas such as digital marketing, usability engineering, innovation management, and ethical aspects of management. The program emphasizes intercultural competence and hands-on projects. The modules include:
- Digital Brand Management
- Online Marketing
- Usability Engineering
- Intercultural Competence
- Innovation Management
- Business Ethics
- Marketing and Sales Management
Focus in the 6th Semester
The sixth semester emphasizes strategic leadership skills and digital business processes. Key modules include:
- Digital Leadership
- Sales Controlling
- Trends in E-Commerce
- Introduction to Web Tracking and Website Coding
- Business Simulation
Specialization in the 7th Semester
In the final semester, the focus shifts to the Bachelor Thesis and specialization in areas such as:
- Digital Project Management
- Content Management
- Digital Transformation
In the fifth semester, you will complete a practical semester, giving you the opportunity to apply your adirectly in a real-world setting and gain valuable professional experience.
If you are interested in spending a semester abroad, you have the opportunity to study at one of our partner universities or complete an internship overseas. Our International Office is here to support you every step of the way.
Requirements and Application
The Global Digital Marketing & Sales programme is admission-free. You can enrol directly if you meet the admission requirements.
To be considered for admission to GDM, applicants must possess the following qualifications:
- Higher education entrance qualification (i.e. Abitur, Fachhochschulreife, high school diploma, secondary education diploma)
- Proficiency in English (at least B2) evidenced by one of the following:
- TOEFL- minimum scores: 550 (paper-based version) / 213 (computer-based version) / 79 (internet version)
- Cambridge Certificate of Advanced English (CAE)- minimum grade C
- TOEIC- minimum score of 730
- IELTS- minimum level 6.0
- Oxford Test of English (OTE) minimum score of 120 and level B2 in all modules (Heilbronn University is an approved test center for the OTE)
- An English-language school-leaving certificate or another English-language university entrance qualification equivalent or a professionally qualifying degree from a university course of at least three years' duration with English-language coursework and examinations amounting to at least 180 ECTS credits or equivalent.
- A continuous stay of at least one year in an English-speaking country proven by studies at an English-speaking university, employment references or similar certificates.
Admission decisions are based primarily on the overall grade of the applicant's higher education entrance qualification.
Additionally, the following is considered as part of the selection process and can elevate applicant's prospects of admission:
- Completed vocational training (apprenticeship)
- Special educational background, practical activities or extracurricular achievements and qualifications relevant to the Global Digital Marketing and Sales programme.
You can join the program even if your university qualification has not been recognised in Germany yet. Through our probationary study period, you gain early access to a German university and start building your academic and professional future right away.
After successfully completing two semesters, you can be formally admitted into the degree program Global Digital Marketing & Sales.
Contact
Any questions?
Don't hesitate to contact us!
Information for international degree-seeking students
From your interest in studying at HHN, through the application process and preparation for your arrival, to support during your studies – Heilbronn University accompanies international students before and during their stay at HHN.
Please note! Only newly enrolled international students not from EU/EEA countries have to pay tuition fees of EUR 1,500 per semester.
Please be aware of differing application deadlines (Konstanz and Heilbronn)! International students not from EU/EEA countries have to apply first at Studienkolleg Konstanz. The closing dates for applications are: December 1st for summer semester and June 1st for winter semester.
ProfiPlus@HHN is a qualification programme that offers international academics a proven qualification for further study in a Master's programme at Heilbronn University (HHN) or for starting a career in Germany.
Q&A
All non-German school leaving certificates must be declared equivalent to a German school leaving certificate. This means that if you would like to apply for a Bachelor's program, you must first have your school leaving certificate recognized by the Studienkolleg Konstanz. The Studienkolleg Konstanz is the central contact point for prospective students at universities of applied sciences in Baden-Württemberg for advice, recognition of certificates and German examinations. Depending on the course of study, there are different language and other requirements. The language level required for application to the Bachelor's program in Global Digital Marketing and Sales is English B2.
The regular period of study in the Bachelor's program in Global Digital Marketing and Sales is 7 semesters. In addition to the semester fees (€ 159.00 in the summer semester 2025), newly enrolled international students from non-EU/EEA countries have to pay a tuition fee of € 1,500 per semester.
Accepted tests or certificates to prove your knowledge of the English language are:
- TOEFL paper-based (min. 550)
- TOEFL computer-based (min. 213)
- TOEFL internet-based (min 79)
- IELTS (min 6.0)
- Cambridge Certificate CAE (min. C)
- Oxford Test of English (min. 120 points and B2 in all modules)
- Alternatively, you may provide a school-leaving certificate or university entrance qualification (high school diploma, Abitur, etc.) from an English-speaking school OR a professionally qualifying degree (Bachelor’s or equivalent) from a university course of at least three years’ duration with English language coursework and examinations amounting to at least 180 ECTS credits or equivalent.
While it may be a good idea to take some preparatory classes before coming to Germany, it is not mandatory and you are not required to show a proof of proficiency. The course will be taught entirely in English and you will attend German language classes throughout the entire course.
If you are admitted into the program there will be no entrance exam.
We are open to all kinds of backgrounds as long as they meet the admission requirements. If you are a holder of an international degree, please visit Application Bachelor to find all the information on the application process. It contains a step-by-step guide on how to get your international degree recognized at our national evaluation center.
You can apply online from anywhere.
Our Bachelor in Global Digital Marketing and Sales only starts in the winter semester. The application period usually starts in mid-May and ends on July 15th. However, we always recommend our international applicants to start and complete their application process as early as possible in order to prepare everything in time, such as getting your school-leaving certificate recognized, obtaining a study visa, etc.
There are currently no scholarships tied directly to our program. However, there are several scholarships available to foreign students in Germany. Please take a look on our website to find information about scholarships: Stipendien and Weitere interessante Angebote
Any questions?
Don't hesitate to contact us!
Studying at HHN
- My Campus
- Tips for Starting Your Studies
- Math Course
- How Do I Finance My Studies?
Studying at the Campus Schwäbisch Hall
At the Schwäbisch Hall Campus, around 1,000 students are enrolled in the Faculty of Management and Sales at Heilbronn University. Its compact size creates a close-knit, family-like atmosphere and allows for excellent support from professors and lecturers.
The campus offers optimal study conditions in an attractive location. Studying in Schwäbisch Hall is characterized by a strong focus on practical and professional orientation through close cooperation with local companies, many of which are global leaders in their industries.
Tips for a Successful Start to Your Studies at the Schwäbisch Hall Campus
Start Your Studies Well-Prepared: 8 Tips on Finding Housing, Financing Your Studies, and Other Important Topics
our studies are about to start, and you’re worried you might struggle with math?
No need to worry: Our course offerings are here to support you, refresh your skills, and help you address any gaps in a targeted way – ensuring nothing stands in the way of a successful start to your studies.
Most students in Baden-Württemberg finance their studies through parental support and their own work. In addition, a significant number of students receive funding under the Federal Training Assistance Act (BAföG). Other options for financial support include student loans and scholarships.
