Prof. Dr. Nicola Marsden

Prof. Dr. Nicola Marsden

Research Professorship in Social Informatics

+49 7131 504 565
nicola.marsden@hs-heilbronn.de
Office address: A317 TechCampus
Postal address: Max-Planck-Str. 39, 74081 Heilbronn
Pronouns: she/her
Secretariat: Tina Ruhfaß

Current Research and Focus Areas

Design Science Research / Gender and IT / Living labs research / Participatory processes / Motivation and attitude research / Persuasive technology / Human-centered design processes / Social science evaluation / Media psychology research / Virtual teamwork and computer-mediated communication

About Prof. Dr. Nicola Marsden

Publications

2025

Ballesteros, Oihane Etayo, Sellin, Edda, Marsden, Nicola & Woodcock, Andree. (2025). Implementing Gender-Sensitive Design Methods for Inclusive Innovation. HCI International, LNCS 15772, 317–332. doi:10.1007/978-3-031-93982-2_21

Marsden, Nicola. (2025). Geschlechterdynamiken in männerdominierten Branchen. In Bianca Christina Weber-Lewerenz (Ed.), Diversität im Bauwesen – Die Gamechanger. Innovation durch Vielfalt stärken (pp. XVII-XXII). Wiesbaden: Springer Fachmedien. doi:10.1007/978-3-658-45632-0

Marsden, Nicola. (2025). Offenheit als Risiko und Ressource - Eine Fallstudie zur Gestaltung einer gamifizierten KI-Anwendung gegen Diskriminierung. INFORMATIK 2025 - Lecture Notes in Informatics, 593-602. doi:10.18420/inf2025_43

Marsden, Nicola. (2025). Prompting Fairness: How End Users Can Mitigate Bias in AI Systems. HCI International, LNAI15820, 68-77. doi:10.1007/978-3-031-93415-5_4

Marsden, Nicola. (2025). Sozialverantwortliche KI-Gestaltung als Instrument zur Erhöhung der Sichtbarkeit von Frauen. In Kompetenzzentrum Technik-Diversity-Chancengleichheit e. V. (Ed.), Innovativ – Exzellent – Sichtbar: Frauen in Wissenschaft, Wirtschaft und Gesellschaft. Impulse, Best-Practice-Beispiele und Handlungsempfehlungen. Tagungsband zur Fachtagung am 20./21. März 2025 in Berlin (S. 33-35). doi: 10.5281/zenodo.17370449

Marsden, Nicola, Raudonat, Kerstin & Pröbster, Monika. (2025). Breaking the Cycle of Discrimination: Toward Gender Equity in Software Design. HCI International, LCNS 15772, 378–395. doi:10.1007/978-3-031-93982-2_25

Marsden, Nicola, Rothe-Wulf, Annelie, Tang, Yvonne, Herling, Claudia & Reichert, Tim. (2025). Navigating Bias: Using LLMs to Analyze Discrimination in Entrepreneurial Game Dialogues. HCI International, LNCS 15816, 202–219.  doi:10.1007/978-3-031-92578-8_14

Mattozzi, Alvise, Princivalle, Luca, Diana, Marco, Selllin, Edda, Pröbster, Monika & Marsden, Nicola. (2025). Introducing Diversity Personas in Gender-Responsive Mobility Planning. HCI International, LNCS 15818, 286–301.  doi:10.1007/978-3-031-92692-1_18

Pröbster, Monika & Marsden, Nicola. (2025). Die Ursachen für den Ausstieg von Frauen aus der IT-Branche - Entwicklung eines Interviewleitfadens. INFORMATIK 2025, 567-578. doi:10.18420/inf2025_41

Pröbster, Monika, Rothe-Wulf, Annelie & Marsden, Nicola. (2025). Bias in AI Recommender Systems: Examining Gender Disparities in STEM and Non-STEM Career Recommendations for Professional Development. HCI International, LNAI 15820, 78–96. doi:10.1007/978-3-031-93415-5_5

Reichert, Tim & Marsden, Nicola. (2025). System Reimagination in Games Engineering Education: An Instructional Approach Based on Commercial Games. 2025 IEEE Education Engineering (EDUCON), 1-10.  doi:10.1109/EDUCON62633.2025.11016580

Rothe-Wulf, Annelie, Cristescu, Anamaria & Marsden, Nicola. (2025). Bridging the Gender Gap: Roles and Attitudes Toward Artificial Intelligence of Women in Diverse Professional Environments HCI International, LNCS 15772, 419–438. doi:10.1007/978-3-031-93982-2_27

Sellin, Edda & Marsden, Nicola. (2025). Exploring Gender Disparities in Psychological Safety in Tech Teams. HCI International, LNCS 15805, 78–94. doi:10.1007/978-3-031-92826-0_6

Sellin, Edda & Marsden, Nicola. (2025). The Co-Creation of Evoking Change Talk: A Method for Shifting Workplace Culture. INFORMATIK 2025 - Lecture Notes in Informatics, 579-590. doi:10.18420/inf2025_42

Woodcock, Andree, Halford, Alison, Brusey, James, Christenen, Hilda, Marsden, Nicola & Uddin, Riaz. (2025). Addressing gender equality in AI and robotics, with special reference to Pakistan and Developing Countries. International Conference on Distributed Computing and Artificial Intelligence 2024 (DCAI’24), LNNS 1151, 113-122. doi:10.1007/978-3-031-80946-0_11

Zarefard, Motahareh & Marsden, Nicola. (2025). ESCO and the Job Market: A Comparative Study of HCI Skill Demands. HCI International, LNCS 15805, 95-110. doi:10.1007/978-3-031-92826-0_7