International Tourism Management

The Application Portal is now open for the Winter Semester 2022/2023. Apply now for the Master in International Tourism Management programme! The application deadline is July 15th.

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Tourism is a highly dynamic, continuously expanding and developing phenomenon. Tourism needs managing. Activities in strategic planning, market research, e-commerce, project management and other specific management functions are becoming increasingly more significant. All these activities demand an international and intercultural approach. Our Master of Arts in International Tourism Management prepares first-degree graduates for a successful career in this vibrant and dynamic sector.

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Having worked in the tourism industry, I was looking for a master's program that would supplement my existing experience. I chose HHN because it offers a degree in International Tourism Management that is delivered entirely in English. The MITM program structure is very well rounded and even general business courses can be tailored for tourism studies. The courses are integrated with the MIBIM and NTE programs, allowing us to share perspectives and ideas with students with different study focuses. One of the best parts of the MITM program is the International Project because we get to practically apply the skills that we learned throughout the year in a relevant context.

Sarah Radzanowski, MITM Graduate

After my bachelor's, I wanted to do my Master studies in a place where I could have the most amazing experience. I looked at many universities around Germany and the MITM programme at the HHN very quickly became my top choice. I have been feeling welcome ever since I have started the application process. The amount of support that you receive at this university is incomparable. The professional environment due to the quality of the professors and classmates is extraordinary.

Alicia Galván, MITM Student

One of the best decisions of my life was to come to Heilbronn. I loved and enjoyed my entire experience of pursuing the MITM programme, right from the process of settling down, studying day and night to get the university work done, meeting deadlines, exploring the German culture and cuisine, the vineyard tours, cribbing over the limited train connections from Heilbronn, some amazing day excursions organized by the university, and making friends for life. Pursuing this master's degree was the best way to get acquainted with current topics in the tourism industry and prepare myself for the professional career ahead.

Gayatri Sawant, MITM Graduate

During my working time in a travel agency, I have collaborated with many people from all around the world. With a desire to perform better in an international environment, I am eager to upgrade my knowledge and professional skills in the field of tourism management. Some friends who had studied at HHN before recommended me the MITM programme. Since I came here, I have always been impressed by the board of dedicated professors and an international concept of this course. There are lots of open discussions and projects, in which I can take part in various intercultural teams with colleagues having different perspectives and backgrounds.

Anh Nguyen, MITM Student

Having worked in the tourism industry, I was looking for a master's program that would supplement my existing experience. I chose HHN because it offers a degree in International Tourism Management that is delivered entirely in English. The MITM program structure is very well rounded and even general business courses can be tailored for tourism studies. The courses are integrated with the MIBIM and NTE programs, allowing us to share perspectives and ideas with students with different study focuses. One of the best parts of the MITM program is the International Project because we get to practically apply the skills that we learned throughout the year in a relevant context.

Sarah Radzanowski, MITM Graduate

After my bachelor's, I wanted to do my Master studies in a place where I could have the most amazing experience. I looked at many universities around Germany and the MITM programme at the HHN very quickly became my top choice. I have been feeling welcome ever since I have started the application process. The amount of support that you receive at this university is incomparable. The professional environment due to the quality of the professors and classmates is extraordinary.

Alicia Galván, MITM Student

One of the best decisions of my life was to come to Heilbronn. I loved and enjoyed my entire experience of pursuing the MITM programme, right from the process of settling down, studying day and night to get the university work done, meeting deadlines, exploring the German culture and cuisine, the vineyard tours, cribbing over the limited train connections from Heilbronn, some amazing day excursions organized by the university, and making friends for life. Pursuing this master's degree was the best way to get acquainted with current topics in the tourism industry and prepare myself for the professional career ahead.

Gayatri Sawant, MITM Graduate

During my working time in a travel agency, I have collaborated with many people from all around the world. With a desire to perform better in an international environment, I am eager to upgrade my knowledge and professional skills in the field of tourism management. Some friends who had studied at HHN before recommended me the MITM programme. Since I came here, I have always been impressed by the board of dedicated professors and an international concept of this course. There are lots of open discussions and projects, in which I can take part in various intercultural teams with colleagues having different perspectives and backgrounds.

Anh Nguyen, MITM Student

Having worked in the tourism industry, I was looking for a master's program that would supplement my existing experience. I chose HHN because it offers a degree in International Tourism Management that is delivered entirely in English. The MITM program structure is very well rounded and even general business courses can be tailored for tourism studies. The courses are integrated with the MIBIM and NTE programs, allowing us to share perspectives and ideas with students with different study focuses. One of the best parts of the MITM program is the International Project because we get to practically apply the skills that we learned throughout the year in a relevant context.

Sarah Radzanowski, MITM Graduate

Join us for a Virtual Info-Session to learn more about the International Business Masters Programmes.

If you would like to learn even more about our programme, we encourage you to attend one of our upcoming live information sessions. During these sessions, you will discover more about our university, our faculty, our two English-language international business graduate programmes, and all of the details for applying and securing a study place. You will also have the chance to participate in a Q&A session.

For more information about upcoming information sessions, or to arrange a personal, one-on-one consultation, please contact us at mitm@hs-heilbronn.de.

Overview

Programme Overview

The Master of Arts International Tourism Management is a multidisciplinary Master Programme that has been created by the university's business faculties in close consultation with business, industry and the professionals in response to a challenging and rapidly developing organisational environment. The programme is dedicated to qualifying first-degree holders for management positions in globally-operating tourism organisations. With this Master programme, Heilbronn University provides students an international learning environment, the programme is delivered entirely in English. Students benefit from our favourable student to lecturer ratio and a clearly structured, time-efficient schedule (3 semesters, full-time programme).

Career Perspectives

The tourism branch is an extremely diverse sector. As a result of its rapid growth, it offers excellent career prospects for MA International Tourism Management graduates. Job opportunities exist in a wide range of globally-operating local, regional, national and international tourism organisations. Potential employers include the various public sector institutions and non-profit organisations that regulate and promote the tourism industry, as well as private tourism companies.

Programme Structure

Students experience a period of intensive independent study. This allows them to progress at a speed suited to their individual needs and to work on their own initiative in areas which are of interest and value to them. Some more specific objectives of this approach are:

to introduce the students to the techniques of researching, organising and presenting the results of their work,
to stimulate critical thinking and logical analysis,
and to develop a sense of responsibility for attaining their goals.

The course content is founded on a sound theoretical basis and includes experience-based and hands-on forms of learning such as guided business simulations, case studies, project work and role plays.

A tutorial support service is offered for students on both an individual and a group basis.

Our MA International Tourism Management comprises three major stages:

The foundation stage in semester 1 familiarizes students with the fundamental issues of International Tourism Studies, Research methods as well as Business Management and its international aspects. Additionally they assess their current level of subject knowledge by participating in a Business Simulation game. Courses in the 1st semester include:

Quantitative Methods
Qualitative Methods
Contemporary Issues in International Tourism Management
E-Tourism
Business Simulation in Tourism Management
Specific Issues of International Management
Global Talent Management
Financial Management

Semester 2 offers advanced studies. Taking a cross-disciplinary approach, this phase provides an opportunity to deepen the participants’ expertise in Business Management and Research Methodology. In addition, the students specialize in International Tourism Management by participating in a comprehensive tourism project. Courses in the 2nd semester include: