Apply now – our application portal is open!

IBIS combines business administration with foreign languages. Its international focus offers excellent opportunities in a global career environment.
Information for international applicantsInternational Business - Intercultural Studies (IBIS) is an international and intercultural Bachelor study programme that combines languages and Business Administration. IBIS trains you to become a business economist with sound intercultural and language skills in English and at least at one other foreign language such as Arabic, Russian, Spanish or French! The combination of international, practice-oriented Business Administration and intercultural skills opens up excellent career opportunities all over the world. Shape the future of companies with IBIS!
In IBIS, students must choose a Regional Core Area with the corresponding language from the first semester onwards and two business administration focuses (major & minor) from the fourth semester onwards.
Electives in Business Administration (Major & Minor)
You must choose one major and one minor elective in business administration. The major and minor must be chosen from different areas of specialization.
Regional Core Areas
One of these regional core areas must be completed during the course of study.
The Bachelor's programme International Business - Intercultural Studies (IBIS) bears the globally recognised EFMD
Accredited seal of quality.
The seal serves as a testament of the IBIS programme's high quality standards and academic aspirations, its international orientation, its high level of practical relevance as well as its integration of up-to-date study content in the fields of ethics and sustainability. Find out more here.
The expanding world of business is opening up excellent career prospects for managers who are interested in practice-oriented Business Administration with intercultural knowledge and communicative skills in English and other foreign languages. More and more German and international companies are active across borders and are present in many international markets. This trend is opening up dynamic employment opportunities for our graduates.
Click into our German interview with IBIS graduate Sabrina Dick, Human Resources Director Central and Eastern Europe at software company SAP.

The video is not displayed because you have not consented to the use of cookies.
Basics in Business Administration and Intercultural Studies
1. Semester
2. Semester
The IBIS programme has restricted admission, which means you must apply for a place. All information about applying to HHN can be found on the website "Application Process for Bachelor Programmes".


Shopping, restaurants, cafés, bars, clubs, the Neckar River, parks, vineyards... There are many good reasons to study in Heilbronn. On the Heilbronn city website, you will find tips and information about student life and leisure activities in Heilbronn:

HHN offers advantages that no university has: Small groups and practical application of what has been learnt as well as “vitamin B” to companies. I chose IBIS because I have always been interested in languages and cultures. Lectures in English and another language, such as Arabic, are something that is rarely found at other Universities.

IBIS offers not only the opportunity to acquire cultural area and languages skill sets but also a sound understanding of International Business Administration. The professors convey practice-oriented content that prepares you well for your working life. HHN offers all the prerequisites for diversified studies as well as opportunities to experience student life to the full.

Due to its very good reputation, I knew well before I had received my entrance qualification that I would like to study IBIS at HHN. The study programme has appealed to me from the very beginning since I am very interested in languages. IBIS is a unique and special study programme. It shapes me into the person I want to be.

HHN offers advantages that no university has: Small groups and practical application of what has been learnt as well as “vitamin B” to companies. I chose IBIS because I have always been interested in languages and cultures. Lectures in English and another language, such as Arabic, are something that is rarely found at other Universities.
Find out more about the sister study program “International Business” here:
Use and disclosure of your data
We use tracking technologies (such as cookies and pixels) on our website that enable us to evaluate the behavior of our website visitors and measure our reach. We have also embedded third-party content on our online offering that is based in the USA and does not offer an adequate level of data protection. There is therefore an increased risk for data subjects, as they may not be entitled to any legal remedies. Service providers used may process data for their own purposes and merge it with other data. Details on the purposes of data processing can be found in our privacy policy.
By clicking on the “Accept” button or by selecting individual cookies or services in the settings, you give us your consent to process your data for the respective purposes. Consent is voluntary, is not required for the use of the online offer and can be revoked at any time via our data protection settings. If you confirm the banner with “Decline”, only the necessary cookies will be set on the website that are required for the trouble-free operation of the website and to enable page navigation.