Faculty of International Business – Connecting Students, Industry & Research Worldwide
Welcome to the Faculty of International Business, where academic excellence meets real-world impact on a global scale.
We are a dynamic community of scholars, students, and industry professionals united by our passion for understanding and shaping the future of international commerce and global tourism.
What drives us:
- Cutting-edge research that addresses today's most pressing challenges in global business and tourism
- Innovative teaching that prepares the next generation of international leaders in commerce and hospitality
- Strategic partnerships with businesses and tourism organizations worldwide to create practical, impactful solutions
Our global reach spans critical areas from sustainable management and digital transformation in emerging markets to destination management, hospitality innovation, and responsible tourism development.
Ready to get engaged? Whether you're a prospective student seeking a dynamic education in international business or tourism management, a company or tourism organization looking for research partnerships and innovative solutions, or a fellow researcher interested in collaborative opportunities, we invite you to explore what makes our faculty a valued partner in global business and tourism education.
Research Excellence & Collaboration Opportunities
Partnering with industry and academia to address today's most pressing business challenges through innovative research and practical projects.
Our faculty brings together diverse expertise across key areas shaping the future of business and society:
Digital Innovation & Technology
- Digitalization in tourism, education, and human resources
- Digital marketing strategies and management practices
- Machine learning applications and statistical analysis
- Smart city mobility solutions
Business Strategy & Economics
- Financial economics and corporate investment patterns
- Innovation management and entrepreneurship strategies
- Game theory and decision-making under uncertainty
- International management and cross-cultural leadership
Organizational Excellence
- Personnel management and talent development
- National and international accounting practices
- Regional development and technology spillovers
Marketing & Consumer Insights
- Brand management and country-of-origin research
- Consumer behavior and customer science
- Sustainable and organic product marketing
- Services marketing and pricing strategies
Specialized Industry Expertise
- Sustainable tourism management and destination development
- Wine production, oenology, and international wine markets
- Tourism law, policy, and destination management
- German and international legal frameworks
Our faculty actively seeks collaborative partnerships with industry leaders, academic institutions, and policy makers to translate cutting-edge research into practical applications that benefit businesses, communities, and society.
Who's Who at the Faculty of International Business
Faculty Board
Office of the Dean
Finance and Marketing
Studies and Teaching & International Accreditation
International Affairs
