Logo Hochschule Heilbronn
|EN

Faculty of International Business – Connecting Students, Industry & Research Worldwide

Welcome to the Faculty of International Business, where academic excellence meets real-world impact on a global scale.

We are a dynamic community of scholars, students, and industry professionals united by our passion for understanding and shaping the future of international commerce and global tourism.

What drives us:

  • Cutting-edge research that addresses today's most pressing challenges in global business and tourism
  • Innovative teaching that prepares the next generation of international leaders in commerce and hospitality
  • Strategic partnerships with businesses and tourism organizations worldwide to create practical, impactful solutions

Our global reach spans critical areas from sustainable management and digital transformation in emerging markets to destination management, hospitality innovation, and responsible tourism development.

Ready to get engaged? Whether you're a prospective student seeking a dynamic education in international business or tourism management, a company or tourism organization looking for research partnerships and innovative solutions, or a fellow researcher interested in collaborative opportunities, we invite you to explore what makes our faculty a valued partner in global business and tourism education.

Atrium Glas

Research Excellence & Collaboration Opportunities

Partnering with industry and academia to address today's most pressing business challenges through innovative research and practical projects.

Our faculty brings together diverse expertise across key areas shaping the future of business and society:

Digital Innovation & Technology

  • Digitalization in tourism, education, and human resources
  • Digital marketing strategies and management practices
  • Machine learning applications and statistical analysis
  • Smart city mobility solutions

Business Strategy & Economics

  • Financial economics and corporate investment patterns
  • Innovation management and entrepreneurship strategies
  • Game theory and decision-making under uncertainty
  • International management and cross-cultural leadership

Organizational Excellence

  • Personnel management and talent development
  • National and international accounting practices
  • Regional development and technology spillovers

Marketing & Consumer Insights

  • Brand management and country-of-origin research
  • Consumer behavior and customer science
  • Sustainable and organic product marketing
  • Services marketing and pricing strategies

Specialized Industry Expertise

  • Sustainable tourism management and destination development
  • Wine production, oenology, and international wine markets
  • Tourism law, policy, and destination management
  • German and international legal frameworks

Our faculty actively seeks collaborative partnerships with industry leaders, academic institutions, and policy makers to translate cutting-edge research into practical applications that benefit businesses, communities, and society.

Who's Who at the Faculty of International Business

​Faculty Board

Office ​of the Dean
Finance and Marketing
Studies and Teaching & International Accreditation
Prof. Dr. Ronald Moeder
Prof. Dr. Ronald Moeder
Vice Dean for Studies and Teaching & International Accreditation
International Affairs

Study Programme Contacts

Bachelor's Programmes
Master's Programmes

Further ​Faculty Contacts

cookie-img

Use and disclosure of your data

We use tracking technologies (such as cookies and pixels) on our website that enable us to evaluate the behavior of our website visitors and measure our reach. We have also embedded third-party content on our online offering that is based in the USA and does not offer an adequate level of data protection. There is therefore an increased risk for data subjects, as they may not be entitled to any legal remedies. Service providers used may process data for their own purposes and merge it with other data. Details on the purposes of data processing can be found in our privacy policy. 


By clicking on the “Accept” button or by selecting individual cookies or services in the settings, you give us your consent to process your data for the respective purposes. Consent is voluntary, is not required for the use of the online offer and can be revoked at any time via our data protection settings. If you confirm the banner with “Decline”, only the necessary cookies will be set on the website that are required for the trouble-free operation of the website and to enable page navigation.