Artificial Intelligence is reshaping the fields of marketing and sales, yet many organizations struggle to identify which tools deliver tangible value in daily operations.

In this OMR26 masterclass, we present three AI applications that have been rigorously tested by students at Heilbronn University within the framework of a practical project. The session will focus on:

• Sleak AI – enhancing and supporting sales conversations

• HeyGen – enabling the rapid creation of professional AI-generated videos

• Gemini Brand Bot – providing companies with actionable insights to analyze and optimize brand perception and positioning

Participants will gain practical insights from the student tests, explore real-world use cases, and learn how marketing and sales teams can integrate these AI tools into their workflows. The workshop will also highlight the strategic process behind the development and implementation of AI-driven initiatives.

This session is designed for professionals and decision-makers seeking to leverage AI effectively in marketing and sales.