B.A. International Business combines a solid business foundation with practical skills, digital know-how, and international awareness.  

The programme includes language and cultural studies, giving you a deeper understanding of different world regions — a real advantage in multinational companies or globally oriented roles. 

Its structure balances academic knowledge, practical experience, and international exposure. Through internships and project-based learning, you apply what you learn in real organisations. A study abroad semester at one of our partner universities is an integral part of the programme, further enhancing your analytical skills, intercultural competence, and global perspective. 

By the time you graduate, you’ll be ready to make an impact in diverse international business environments.

The B.A. International Business offers two specialised tracks, each with its own linguistic and academic focus:

1. German Track
This track is ideal for students who are new to Germany or recently arrived and want to boost their career prospects in the German job market. It features intensive German language training and in-depth regional studies, giving you a solid understanding of Germany’s business environment and cultural context.

2. International Track
Designed for students with advanced German skills (CEFR B2 or native level), this track has a strong international focus. Students choose one regional profile to specialise in:

• Arabic Language & Cultural and Economic Area Studies: Orient

• French Language & Cultural and Economic Area Studies: Francophone World

• Russian Language & Cultural and Economic Area Studies: Eastern Europe

• Spanish Language & Cultural and Economic Area Studies: Spanish-speaking Countries

Each track equips you with the language skills, cultural knowledge, and regional expertise needed to thrive in global business.

Graduates of the B.A. International Business programme at Heilbronn University are prepared for global careers in business and management.

Why Heilbronn?

• Located in one of Germany’s strongest economic regions, with direct access to international companies and innovative SMEs.

• Emerging as a leading hub for artificial intelligence, thanks to the Innovation Park Artificial Intelligence (IPAI) — Europe’s largest AI ecosystem.

• Offers unique opportunities to gain real-world experience in future-focused industries.
  
  

Career Support & Opportunities

• Strong university-industry connections and personalized career guidance.

• Access to international internships, trainee programs, apprenticeships, and full-time positions via Highered, the EFMD global digital career platform.

• Tools and resources to simplify applications and interviews, helping students confidently launch their careers.

With international experience, hands-on learning, and exposure to digital innovation, the programme equips graduates for long-term success in a rapidly evolving global market.