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Online Conference "Intangible Cultural Heritage & Sustainable Tourism Development "

Participating countries:

Germany - Italy

Participating universities:

Heilbronn University of Applied Sciences (Heilbronn) - Università degli Studi di Macerata (Macerata)

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winte tasting 2022
Project description:

As a substitute for an excursion of the Master's programme "Sustainable Tourism Development" to the Marche region in Italy, which was cancelled due to the pandemic, a three-day online event between the Università degli Studi di Macerata and the HHN took place in July 2021. After a "Digital Get-Together" the evening before, a digital conference on the above-mentioned topic took place over two days.

Teams of HHN students presented ideas and concepts for sustainable tourism development in the Marche region by the Adriatic Sea. Students from the Master's programme "International Tourism and Destination Management" and several lecturers from the partner university in Macerata gave presentations on the topic of cultural heritage marketing. The interdisciplinary and intercultural exchange of knowledge and approaches was very fruitful for all participants.

Finally, a wine tasting with wines and specialities from the Marche region, moderated online from Italy, took place at both universities. Virtual exchange plus real sensory experiences: an enriching combination!

Duration:

January - July 2021

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