International Business Masters Programmes

The Master of Arts International Business and Intercultural Management is intended to equip future business leaders with the subject knowledge and the methodological, interpersonal and intercultural skills that will enable them to excel and become standout leaders in our rapidly changing business world. This Master programme provides an international learning environment. It guarantees innovative teaching and learning strategies and addresses the future needs of the labour market by offering multidisciplinary content with a focus on sustainability.

Tourism is a highly dynamic, continuously expanding and developing phenomenon. Tourism therefore needs managing and activities in strategic planning, market research, e-commerce, project management and other specific management functions are becoming increasingly more significant. Furthermore, all these activities demand an international and intercultural approach if they are to be applied successfully. The master’s programme in International Tourism Management prepares first-degree graduates for a successful career in this vibrant and dynamic sector.