More flexible, quicker and more tightly-integrated! Digitalisation has already brought changes to our daily lives and work. How do people experience and act during this transformation? What futuristic solutions are needed in HR and Sales to avoid being pushed out of the market by digital competitors? The master's degree programme in Digital Business Psychology cracks this code, putting successful quality of interaction with employees and customers at the fore of psychological and economic matters.

Unlike other master's programmes in the field of business psychology, the digitalisation megatrend is at the heart of this degree programme. The degree programme is intentionally open to students from all industries and company sizes and provides them with comprehensive qualifications. The attractiveness of this study programme to students and companies stems from the combination of a demanding curriculum and organisational conditions and the demands of working at the same time. The master’s programme is based on compact blocks of lessons, coupled with guided self-study for preparatory and follow-up work in assignments.

> Special features of this degree programme

Their comprehensive competence profile means there is a high demand for business psychologists in the workplace.
The diBsy degree programme is oriented towards both current and future challenges and guarantees you an invaluable competitive edge for your professional ambitions.

Graduates can expect attractive career prospects in companies of all sectors and sizes. diBsy qualifies students in particular for attractive management positions in HR and Sales. These include activity profiles that focus on employees, markets and customers, for example, in human resources and organisation, sales & e-commerce, customer experience management, etc. Other applications open up, for example, in coaching & consulting, transformation and change management as well as in strategic management or market research.

The third semester is geared towards the student’s chosen focus of studies. The university, with its individual areas of specialisation in "Human Resource Management & Digitalisation” and “Sales management & digitalisation” is offering a completely new learning format which brings together the interface between business administration and psychology like no other degree programme.

Modules “HR transformation”, “People Analytics” and “Digital HR project” belong to the specialisation Human Resource Management und Digitalisation.

“Market transformation", “Customer analytics” and “Digital marketing project” modules belong to the specialisation of Sales management & Digitalisation.

Counselling interview