Business Administration, Marketing and Media Management

Key Information

Deadline:

January 15 & July 15

Deadline:

Admission to this programme is restricted. Please note the application deadline!

7 Semester:

210 ECTS

7 Semester:

3.5 years standard period of study

Start:

Summer semester & Winter semester

Start:

Lectures begin in mid-March for the summer semester / at the end of September for the winter semester.

Location:

Künzelsau

Location:

Our Künzelsau campus, surrounded by nature

Language:

German / English

Language:

The language of instruction is German, with some classes held in English.

Degree:

Bachelor of Arts

Degree:

Initial vocational qualification.

Study form:

Full-time

Study form:

Traditional full-time study on campus.

Course Content

Markets are becoming more digital. Customers more demanding.
In the Business Administration, Marketing and Media Management programme, you learn how to think economically, act strategically, and apply marketing and media tools in a targeted way. The programme combines solid business foundations with marketing, media and digital expertise – practice-oriented, application-focused, international in scope, and closely connected to real-world companies.

Practice-Oriented Studies

Practical projects and case studies based on real business challenges
An integrated practical semester and Bachelor’s thesis in cooperation with companies
Work in small learning groups with close personal supervision

International Perspective

Courses taught in English and international teaching formats
International projects and case competitions
Opportunity to complete a semester abroad or a practical placement abroad

Programme Focus

The Business Administration, Marketing and Media Management programme combines marketing expertise with media know-how. The focus areas build on a strong business education and demonstrate how companies actively shape markets, brands and customer relationships.

Product and Brand Management
Development, positioning and management of strong brands throughout their entire life cycle
Customer and Sales Management
Understanding customers, building relationships and systematically developing markets
Customer Journey & Customer Experience
Designing customer experiences across all touchpoints – data-driven and strategic
Media and Communication Management
Planning, managing and effectively using traditional and digital media
Digital Marketing & Artificial Intelligence (AI)
Applying data, automation and AI for targeted and efficient marketing activities
Practical Projects & Specializations
Working in small teams on real company projects with a clear practical focus

Courses are primarily taught in small groups, enabling close interaction with professors and personal academic support throughout the programme.

Career Perspectives

You are not studying for exams – you are studying for the job market.
Graduates of the Business Administration, Marketing and Media Management programme are in demand across industries that combine marketing, media, and business-oriented thinking.

Typical career paths include:

Marketing Manager / Marketing Consultant
Product or Brand Manager
Customer Experience Manager / CRM Manager
Digital Marketing Manager
Media and Communication Manager
Project Manager in marketing or media environments

Thanks to close cooperation with hidden champions, medium-sized global market leaders, and international companies, graduates are well prepared for a successful career – regionally, nationally, or internationally.