The Bachelor of Arts degree in Business Administration, Marketing and Media Management.

If you are going to study business administration, then do it properly – with a specialisation in something that is enjoyable to study and brings career success: Modern Marketing and Media Management.

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Course profile

Degree: Bachelor of Arts
7 Semester: 210 ECTS
Language: German / English
Location: Künzelsau
Study form: Full-time
Start: Summer term & Winter term
Deadline: January 15 & July 15

Course content

The basis of the course content is a comprehensive education in business administration. Building on this, there follows a detailed and wide-ranging focus on the tools of marketing and media management. We attach great importance to practical orientation, topicality and the international dimension. Graduates master the traditional tools of marketing as well as newer forms such as viral marketing, cross-media marketing, social media marketing, influencer marketing, content marketing and digital marketing.

Career prospects

The demand for well-trained business graduates remains high. In today’s saturated markets, innovative marketing is essential for survival. Armed with their degree, graduates are qualified for jobs in the very interesting, varied, forward-looking and often international fields of modern marketing. Many other opportunities are open to graduates as marketing, product, customer or media managers.

Main focus of studies

In addition to the foundation in business administration, students receive a targeted specialisation within the broad and diverse spectrum of marketing. An emphasis on practical applications prepares them for the future professional challenges they will face. The degree programme is completed by a wide range of options for individual profiling from the fields of marketing, media and management.

Course of studies

  • Fundamentals of Business Administration and Economics
  • Accounting
  • Law
  • Business Mathematics and Statistics
  • Business Information Systems
  • Business English
  • Marketing and Media

  • Business Administration and Economics
  • Fundamentals of Management
  • Financial Management, Controlling, Taxes
  • Law
  • Business Information Systems
  • Business English
  • Marketing and Media

  • Study semester and Internship Colloquium
  • Management Skills

  • Marketing and Media
  • Compulsory Elective Marketing, Media and Management
  • Strategic and International Management
  • Bachelor thesis and Bachelor oral examination

Further information

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