Primary Research Focus

Innovation, Food and Beverage, Culinary Tourism, Strategic Management

Professional Biography

Professor Michael Ottenbacher received his Ph.D. in Marketing from the University of Otago, New Zealand and his Master and Bachelor of Science in Hospitality Management from Florida International University, USA. Prior to joining Heilbronn University, he was teaching at San Diego State University, USA, University of Guelph, Canada and University of Surrey, UK.In addition to academia, he has extensive business experience. Dr. Michael Ottenbacher worked in senior hospitality positions in the USA, UK, France and Germany. Amongst others, Michael worked for the ‘Savoy Hotel’ (London, UK), the ‘Ritz Hotel’ (Paris, France), the ‘Royal Sonesta’ (New Orleans, USA), and the ‘Steigenberger Hotel’ (Stuttgart, Germany).Professor Ottenbacher has widely published in leading hospitality and management journals. He is also on the editorial board of the International Journal of Contemporary Hospitality Management and the Journal of Tourism and Hospitality Research. Further, Dr. Ottenbacher is a Visiting Professor at the Institute Paul Bocuse in France and at the German-Vietnamese-University in Ho Chi Minh City, Vietnam.