"Challenges of person-organization fit in (post)pandemic times. A comparative study in the service sector under the aspect of digitization and alienation" - neue Veröffentlichung von Prof. Dr. Ludin und Prof. Dr. Wellbrock

Ludin, D.; Holler, M.; Mueller, E.; Wellbrock, W. (2024): Challenges of person-organization fit in (post)pandemic times. A comparative study in the service sector under the aspect of digitization and alienation, in: International Journal of Economics and Business Research (IJEBR), Vol. 27, No. 5, e064997, https://doi.org/10.1504/IJEBR.2024.10064997.

This study looks at organizational adjustments in the service sector induced through the COVID 19 pandemic. It uses the perspective of alienation triggered by digital transformation and the impact on workplace interaction and person-organization fit. Core element is a survey of German hairdressing and floristry businesses. Descriptive statistical methods, multinomial logistic regression analysis and qualitative content analysis are used for evaluation. Only a few pre-pandemic and post-pandemic studies of the hairdressing/floriculture sec-tor consider "person-organization fit" and “alienation”. This study tries to contribute to this research stream. Findings show that the Covid 19 pandemic has a direct impact on the performance of an organization and its employees. Pandemic-driven digitization was accompanied by positive and negative effects on cooperation within the company. It is crucial to stimulate new thoughts and approaches in the organization and to emphasize digital transformation as a necessary step. Analog and digital processes must be brought closer together.

Im Internet findet sich der Artikel hier: https://www.inderscienceonline.com/doi/abs/10.1504/IJEBR.2024.139813