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International Business Case Study with Kelley School of Business

Participating countries:

Germany - USA

Participating universities:

Heilbronn University of Applied Sciences (Schwäbisch Hall) - Kelley School of Business/University of Indiana (Bloomington)

Project description:

In this unique course HHN students will get the chance to work with students from the Kelley School of Business, one of the highest-ranked business schools in the USA. In small groups of German and US students they will be given a project focused on a local German company and a central question or issue.

The students' task will be to work on this project via mail and video conference. Towards the end of the project, the entire Kelley group will fly to Germany and they will get the chance to meet in person and present their project in a joint presentation.

Example project topics:

  • How could their client better attract, train, and/or support its current workforce in a changing marketplace and improve morale as it reduces employee turnover?
  • How could their client become more “green” and maintain or even improve profitability?
  • Which communication channels will become relevant to key customers in the future (i.e. will Snapchat and Instagram or others play a role?) How should the client adapt its current communication strategy to these channels?
  • How could their client attract, train, and/or support a workforce partially drawn from the recent influx of non-European refugees? 

During their stay in Schwäbisch Hall (16th – 20th May 2022) the Kelley School of Business students will visit local companies. This course not only gives HHN students the chance to work (and socialize) with students the USA, but also to take part in an intercultural project and to make contacts for the future. Perfect English skills are not a prerequisite for this course. What they need is motivation, a desire to try something new, and an open mind.

Duration:

Every summer term

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