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The master programme Intercultural Arts Management  is designed to equip students with advanced skills in cultural management and community development, interculturality, geopolitics, and entrepreneurial thinking.

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​Overview

Degree: Master of Arts
4 Semester: 120 ECTS
Language: English / German / Spanish
Location: Künzelsau / Buenos Aires / Online
Study form: Full-time
Start: Winter semester & Online
Deadline: July 15
Prof. Dr. Raphaela Henze, MBA

We train students who creatively shape social and cultural transformation, who are aware of the political significance of arts and culture and who are able to act appropriately in different international and intercultural contexts.

Prof. Dr. Raphaela Henze, MBA

About the programme

The programme content is designed to equip students with advanced skills in cultural management and community development, interculturality, geopolitics, and entrepreneurial thinking:

  • Acquire sound theoretical knowledge on interculturality, community engagement, postcolonialism, sociology of the arts, and leadership in arts organisations
  • Manage cultural projects with international partner organisations
  • Experience interculturality first hand by spending a year abroad and being taught in three different languages (English, Spanish, German)
  • Prepare for a successful and international career in arts and culture

Programme focus

The special feature of this study programme ist the Double Degree in Germany and Argentina. Students get degrees from the Universidad Nacional de las Artes (UNA) in Buenos Aires and from Heilbronn University.

The Master in Intercultural Arts Management focuses on training students to be able to work in international and intercultural contexts with the necessary sensitivity and competence as well as the theoretical background. Students should be able to shape (cultural) transformation processes, involve diverse communities, create and manage cultural projects and lead international teams. The duration of the program is four terms. The first semester is online, the second semester is spent studying at Heilbronn University - Campus Künzelsau, the third semester consists of an internship at a partner organisation either in Germany or Argentina and the fourth semester is spent at UNA where the Master thesis is written.

Career Perspectives

The Master in Intercultural Arts Management offers a mix of sound theoretical knowledge, intercultural competence as well as entrepreneurial and creative skills that makes students sought after experts in a variety of fields and international organisations.

They will inter alia be able to work in a diversity of cultural institutions, in politics, journalism or as entrepreneurs. The curriculum developed for the double degree program opens doors to potential employers through projects and the compulsory internship at renown partner organisations either in Germany or Argentina.

Programme Structure / Curriculum

  • Cultural, Historical & Political Background I 
  • Culture & Geopolitics I
  • Intercultural Arts Management
  • Culture Identity and Value of the Arts
  • Espanol I
  • Diversity, Equity & Inclusion
  • Cultural Management Workshop
  • Cultural Leadership
  • Economical Aspects of Intercultural Arts Management
  • Social Aspects of Intercultural Arts Management
  • Espanol II

Internship in Argentina with partner organisations like:

  • Museo Nacional de Bellas Arts Buenos Aires
  • Grupo de Teatro Catalinas Su La Boca
  • Napalpi Civil Association
  • Kumelen Civil Association (Santa Fe)
  • Municipalities of Moreno and Partido de la Costa


  • Cultural, Historical & Political Background II
  • Culture and Geopolitics II: Postcolonialism & Heritage
  • La Produccion artistica
  • Taller de gestión culutral


as well as completion of studies with a Master's thesis.

Requirements, Application and Downloads

Contact persons

Questions and Answers

You can apply for the master's programme regardless of your bachelor's degree. If more candidates apply than there are places available, preference will be given to students with a first degree in cultural studies, humanities, and social sciences.

Only students holding the above-mentioned degrees are eligible for the seven DAAD scholarships. Prior experience in the cultural sector will also be taken into account.

Yes. International IAM students receive support with accommodation through the International Office at Campus Künzelsau. The International Office provides guidance on housing options, the local rental market, and application procedures. While accommodation cannot be guaranteed, the team supports students before and after arrival. For housing-related questions, please contact the International Office at Campus Künzelsau: international-kuen@hs-heilbronn.de.

International as well as national students can apply for places in the newly build student residence on campus. Places there should be available from February 2027 onwards.

Yes. IAM students are allowed to work alongside their studies, and the programme is designed to support this. The first semester is taught online and during the second semester in Künzelsau the lectures will - wherever possible - be scheduled from Monday to Wednesday, giving students additional flexibility for part-time work, internships, or project-based employment. In addition, the programme actively supports students in establishing contacts with cultural organisations particularly in Germany and Argentina during the obligatory internship in the 3rd Semester. This structure helps students to combine their academic studies with valuable professional experience, contribute to financing their studies, and build a professional network.

Due to organisational reasons, admission decisions can be issued from January 15 onwards. 

Yes. There will be three online information sessions.

March, 26 at 6 pm (CET)

May, 20 at 10 am (CET)

June, 22 at 4 pm (CET)

However, please feel free to schedule a meeting with the programme representative Prof. Dr. Raphaela Henze MBA or a guided campus tour by contacting Barbara Engel Barbara.engel@hs-heilbronn.de

Internship

The internship in the 3rd semester can be completed at the organisations listed below, among others:

Partner organisations in Argentina:


Partner organisations in Germany and the Netherlands are:

Our partners in Argentina

Museo Nacional de Bellas Artes
Grupo de Teatro catalinas sur
Fundacion Napalpi schwarz

Our partners in Germany

Lindenmuseum Stuttgart
Theater Chemnitz
Sur Mundo Ensemble

​Scholarship

The programme is supported by the DAAD/DAHZ and offers seven scholarships. These cover return travel to Buenos Aires and a monthly stipend of around €500 during the third and fourth semester spent there.

The deadline for applications for the scholarship is 1 July.

Further Information

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