Intercultural Arts Management
Master of Arts
This study programme is designed to equip students with advanced skills in cultural management and community development, interculturality, geopolitics and entrepreneurial thinking.
Key Information
Programme Overview
- Course content
- Profile / Specialisation / Course focus
The course content is designed to equip students with advanced skills in cultural management and community development, interculturality, geopolitics, and entrepreneurial thinking:
- Acquire sound theoretical knowledge on interculturality, community engagement, postcolonialism, sociology of the arts, and leadership in arts organisations
- Manage cultural projects with international partner organisations
- Experience interculturality first hand by spending a year abroad and being taught in three different languages (English, Spanish, German)
- Prepare for a successful and international career in arts and culture
The special feature of this study programme is the Double Degree in Germany and Argentina. Students get degrees of the Universidad de las Artes (UNA | Universidad Nacional de las Artes) in Buenos Aires and of the Heilbronn University in Germany.
The Master in Intercultural Arts Management focuses on training students to be able to work in English international and intercultural contexts with the necessary sensitivity and competence as well as theoretical background. Students should be able to shape (cultural) transformation processes, involve diverse communities, create and manage cultural projects and lead international teams. The duration of the program is four terms. The first semester is online, the second semester is spent studying at Heilbronn University - Campus Künzelsau, the third semester consists of an internship at a partner organisation either in Germany or Argentina and the fourth semester is spent at UNA where the Master thesis is written.
Career and Perspectives
The Master in Intercultural Arts Management offers a mix of sound theoretical knowledge, intercultural competence as well as entrepreneurial and creative skills that makes students sought after experts in a variety of fields and international organisations.
They will inter alia be able to work in a diversity of cultural institutions, in politics, journalism or as entrepreneurs. The curriculum developed for the double degree program opens doors to potential employers through projects and the compulsory internship at renown partner organisations either in Germany or Argentina.
Programme Structure / Curriculum
- 1st Semester: online
- 2nd Semester: Campus Künzelsau
- 3rd Semester: internship in Argentina
- 4th Semester: UNA Buenos Aires
- Documents
Courses will be taught on Tuesdays, Wednesdays and Thursdays:
- Cultural, Historical & Political Background I
- Culture & Geopolitics I
- Intercultural Arts Management
- Culture Identity and Value of the Arts
- Espanol I
- Diversity, Equity & Inclusion
- Cultural Management Workshop
- Cultural Leadership
- Economical Aspects of Intercultural Arts Management
- Social Aspects of Intercultural Arts Management
- Espanol II
Internship in Argentina with partner organisations like:
- Museo Nacional de Bellas Arts Buenos Aires
- Grupo de Teatro Catalinas Su La Boca
- Napalpi Civil Association
- Kumelen Civil Association (Santa Fe)
- Municipalities of Moreno and Partido de la Costa
- Cultural, Historical & Political Background II
- Culture and Geopolitics II: Postcolonialism & Heritage
- La Produccion artistica
- Taller de gestión culutral
as well as completion of studies with a Master's thesis.
Downloads in English
Downloads in German
Requirements and Application
Important Information for your Application
Contact
Questions and Answers
- Internship
- Scholarship
- Other questions
The internship in the 3rd semester can be completed at the organisations listed below, among others:
Partner organisations in Argentina:
- Museo Nacional de Bellas Artes Buenos Aires (Museo Nacional de Bellas Artes)
- Grupo de Teatro Catalinas Sur La Boca (Catalinas Sur – Grupo de Teatro)
- Napalpí Civil Association (Fundación Napalpí – Memoria, Verdad, Justicia, Territorio y Soberanía)
- Kumelén Civil Asociación (Santa Fe)
- Municipalities of Moreno (MORENO MUNICIPIO)
- Partido de la Costa (La Costa » Municipalidad de La Costa)
- General Pico (La Pampa - Municipalidad de General Pico)
- Villa Mercedes (San Luis - Municipalidad de Villa Mercedes)
Partner organisations in Germany and the Netherlands are:
- Linden-Museum (Stuttgart - Linden-Museum Stuttgart)
- Karneval der Kulturen (Berlin)
- Theater der Stadt Chemnitz - TANZ | MODERNE | TANZ Zentrum for contemporary and urban dance (Chemnitz - Theater Chemnitz)
- Sur Mundo Ensemble (Amsterdam, Netherlands - Sur Mundo Project - Sur Mundo Ensemble - Gabriela Zuarez)
Our partners in Argentina
Our partners in Germany and the Netherlands
The programme is supported by the DAAD/DAHZ and offers seven scholarships. The scholarship covers round-trip airfare to Buenos Aires and approximately 600 euros per month for the duration of the stay in Argentina.
For more details on the scholarship and the application process (CV/motivation letter), please contact mailto:iam@hs-heilbronn.de or attend one of our info sessions.
The deadline for applications for the scholarship was the 3rd of July 2026.
Is a Bachelor’s degree required, or can I apply for this programme regardless of what I studied in my bachelor's degree?
You can apply for the master's programme regardless of the major of your previous bachelor degree. If more candidates apply than there are places available, preference will be given to students with a first degree in cultural studies, humanities, and social sciences.
Only students with the above-mentioned degrees are eligible for the seven DAAD scholarships. Prior experience in the cultural sector will also be taken into account.
Do you support international students with finding accommodation?
Yes. International IAM students receive support with accommodation through the International Office at Campus Künzelsau. The International Office provides guidance on housing options, the local rental market, and application procedures. While accommodation cannot be guaranteed, the team supports students before and after arrival. For housing-related questions, please contact the International Office at Campus Künzelsau: international-kuen@hs-heilbronn.de.
International as well as national students can apply for places in the newly build student residence on campus. Places there should be available from February 2027 onwards.
Can students work while studying in the IAM programme?
Yes. IAM students are allowed to work alongside their studies, and the programme is designed to support this. The first semester is taught online and during the second semester in Künzelsau the lectures will - wherever possible - be scheduled from Monday to Wednesday, giving students additional flexibility for part-time work, internships, or project-based employment. However, this is a full-time study program. Full-Time employment will not be possible while studying. Please also keep in mind that the second year is taking place in Argentina and in the third term you will do an internship which will not allow any other work.
In addition, the programme actively supports students in establishing contacts with cultural organisations particularly in Germany and Argentina during the obligatory scholarship in the 3rd Semester. This structure helps students combine their academic studies with valuable professional experience, contribute to financing their studies, and build a professional network.
When will admission decisions be issued?
Due to organisational reasons, admission decisions can be issued from July 15 onwards.
Do I have to pay a tuition fee?
The program is tuition free. However, Non-EU students have to pay 1.500 € per term. There are possibilities for reimbursement. Please find further information here:
Will there be an information session for applicants?
No further information sessions are currently planned.
However, please feel free to schedule a meeting with the programme representative Prof. Dr. Raphaela Henze MBA (raphaela.henze@hs-heilbronn.de).
Studying at HHN
- Working in the region Hohenlohe
- Living in the region Hohenlohe
- Mobile in the region Hohenlohe
