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The Bachelor's Degree in Business and Management is a combination of well-founded business management theories and applied teaching methodologies which enable students to develop strong managerial skills.

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Stephanie Ballasch, HR Business Partner

"BU is the course with that 'little bit more'. What makes BU so special? The familiar atmosphere, the direct contact between students and professors and a lot of practical relevance! BU not only imparts knowledge but above all, it promotes relationships and networks."

Stephanie Ballasch, HR Business Partner


Degree: Bachelor of Science
7 Semester: 210 ECTS
Language: German / English
Location: Heilbronn Bildungscampus
Study form: Full-time
Start: Summer term & Winter term
Deadline: January 15 & July 15

Course Content

In addition to the general subjects, the course is particularly noted for its practical orientation, international focus and individual design options in specialist areas (FACT - Finance, Accounting, Controlling, Taxation; Marketing & Sales; Production and Logistics Management; International Management).

There is a practice-oriented introduction to scientific methods to deal with real business challenges that promote the ability to make the right decisions in companies later on.

Graduates have a broad knowledge and can familiarize themselves independently and comprehensively with new areas of responsibility and subject areas. A study visit or an internship abroad round off this programme.

The course content is internationally oriented and integrated into a worldwide network of partner universities. A double degree can be attained.

Career Prospects

Business administration and management education develop universally deployable specialists. After graduation, exciting and varied careers await in a multitude of areas. Companies from industry, trade or the service sector, banks, insurance companies, auditing and consulting organizations value the general training combined with the expert knowledge of the selected specialist area.

Programm Structure

    Overview of the fundamental principles:

  • Introduction to Business Administration
  • Introduction to the essential principles of the specialist areas
  • Commercial Law
  • Economics
  • Business Informatics
  • Systematic Work

  • Application of theoretical knowledge in a company either at home or abroad
  • Independent work on personal projects
  • Collation of ideas for individual career development
  • Establishment of contacts with experts in the field of interest

    The focus shifts to business management:

  • Project Management
  • Employment Law
  • International Management
  • Business Process Modelling
  • Business Management Seminar
  • Bachelor Thesis and Oral Examination

  • Finance, Accounting, Controlling, Taxation (FACT)
  • International Management
  • Marketing & Distribution
  • Human Resources Management
  • Production and Logistics

Contact Persons

Dipl.-Ing. Leonie Kontusch
Dipl.-Ing. Leonie Kontusch
Coordinator International Relations, Faculty Business and Transport Management
Prof. Dr. Susanne Wilpers
Prof. Dr. Susanne Wilpers
Director International Relations, Faculty Business and Transport Management