Tourism is a highly dynamic, continuously expanding and developing phenomenon. It has experienced remarkable growth in recent years, and the tourism sector is nowadays one of the industries that generate the highest levels of employment. Moreover, the number of tourist arrivals as well as the receipts from international tourism are constantly rising.
Tourism therefore needs managing. Activities in strategic planning, market research, e-commerce, project management and other specific management functions are becoming more significant all the time. All these activities demand an international and intercultural approach. The Master Programme in International Tourism Management prepares first-degree graduates for a successful career in this vibrant and dynamic sector.
The MA International Tourism Management programme aims to develop graduates who:
The objectives of the MA International Tourism Management programme are to develop tourism managers who can operate effectively in international or cross-cultural business environments. The programme is designed to enable students to define, investigate, analyse, evaluate and respond to tactical and strategic issues of concern to tourism and hospitality in a variety of practical contexts within international Tourism.