Forschung

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Forschungsprojekte & Förderprogramme
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Unsere Fakultät bleibt durch Forschungsaktivitäten am Puls der Zeit. Dafür publizieren unsere Professor*innen und wissenschaftlichen Mitarbeiter*innen u.a. in Fachzeitschriften und Büchern, nehmen aktiv an Konferenzen teil, indem sie Vorträge oder Posterpräsentationen halten und/oder arbeiten aktiv in Forschungsprojekten mit.

Das Forschungsinteresse ist breit gestreut und orientiert sich an den Fachgebieten, die in unserer Fakultät vertreten sind:

  • Decision making under uncertainty
  • Experimental economics

  • Decision making under uncertainty
  • Experimental economics
  • Trust in start-up investments

  • Machine learning and statistics

  • Digitization in tourism, sharing economy and vacation happiness research

  • Digital marketing

  • Digital management

  • Digital marketing

  • Outsourcing in the process of digitalization

  • Digitales Personalmanagement

  • Gamification of learning, digitization of education

  • Entrepreneurial strategies to cope with uncertainty

  • Disruptive technologies


  • Smart City Mobility

Current research project: 

PendlerRatD -> https://www.hs-heilbronn.de/pendlerratd

01.10.2018 - 30.09.2021

Federal Ministry of Transport and Digital Infrastructure


  • Sustainable destination development
  • Sustainable tourism management
  • Tourism and climate change

    •  Sustainable regional tourism

    Current research project: 

    NaTourHuKi  -> http://www.natourhuki.de

    Since 01-Feb-20

    German Ministry for Education and Research

    • FDI Flows and Regional Development; technology spillovers
    • Growth-instability frontier and industrial diversification
    • Monetary unions

    • Leadership; Coaching

    • International management

    • Phraseology of business language

    • Determinants of corporate investment
    • Investment effects of taxation
    • Two-stage spin off

    • Financial economics

    • Brand management, national brand; Country of origin
    • Marketing for organic products

    • Brand management, national brand; Country of origin
    • Consumer behavior
    • Marketing for organic products


    • Price differentiation and upscale evolution in luxury foods 

    • Employer Branding und Arbeitgeberattraktivität
    • Personalentwicklung und Talentmanagement

    • Use of Schizosaccharomyces species (yeast) for acid degradation in wine production; taxonomy and ecology of wild yeast

    Research project: 

    Wine production

    11.08.2017 - 10.08.2020

    German Federal Foundation for the environment

    • International wine market
    • Mushroom-resistant grape varieties
    • Sustainability

    • Tourismus policy and destination management

    • Current legal issues for the tourism and transport industry

    • Tourism Policy, Planning and Development

    • Familiarity and image in system and brand gastronomy

    • German and international tax law
    • National and international accounting

    • Contributions of international law and international relations theories to solving current global issues
    • Identification of core business law problems for corporate practice

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