Forschung

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Forschungsprojekte & Förderprogramme
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Unsere Fakultät bleibt durch Forschungsaktivitäten am Puls der Zeit. Dafür publizieren unsere Professor*innen und wissenschaftlichen Mitarbeiter*innen u.a. in Fachzeitschriften und Büchern, nehmen aktiv an Konferenzen teil, indem sie Vorträge oder Posterpräsentationen halten und/oder arbeiten aktiv in Forschungsprojekten mit.

Das Forschungsinteresse ist breit gestreut und orientiert sich an den Fachgebieten, die in unserer Fakultät vertreten sind:

  • Digitization in tourism, sharing economy and vacation happiness research

  • Digital marketing

  • Digital management

  • Digital marketing
  • Digital tourism management

  • Digital marketing

  • Outsourcing in the process of digitalization

  • Digitales Personalmanagement

  • Gamification of learning, digitization of education

  • Determinants of corporate investment
  • Investment effects of taxation
  • Two-stage spin off

  • Financial economics

  • Decision making under uncertainty
  • Experimental economics

  • Decision making under uncertainty
  • Experimental economics
  • Trust in start-up investments

  • Contributions of international law and international relations theories to solving current global issues
  • Identification of core business law problems for corporate practice

  • Innovation management and business planning

  • Entrepreneurial strategies to cope with uncertainty

  • Disruptive technologies

  • Leadership; Coaching

  • International management

  • Phraseology of business language

  • Machine learning and statistics

  • Brand management, national brand; Country of origin
  • Marketing for organic products

  • Customer science and country of origin
  • Services marketing


  • Brand management, national brand; Country of origin
  • Consumer behavior
  • Marketing for organic products


  • Price differentiation and upscale evolution in luxury foods 

  • German and international tax law
  • National and international accounting

  • Employer Branding und Arbeitgeberattraktivität
  • Personalentwicklung und Talentmanagement

  • FDI Flows and Regional Development; technology spillovers
  • Growth-instability frontier and industrial diversification
  • Monetary unions


  • Smart City Mobility

Current research project: 

PendlerRatD -> https://www.hs-heilbronn.de/pendlerratd

01.10.2018 - 30.09.2021

Federal Ministry of Transport and Digital Infrastructure


  • Sustainable tourism management and sales


  • Sustainable destination development
  • Sustainable tourism management
  • Tourism and climate change

    •  Sustainable regional tourism

    Current research project: 

    NaTourHuKi  -> http://www.natourhuki.de

    Since 01-Feb-20

    German Ministry for Education and Research

    • Tourismus policy and destination management

    • Current legal issues for the tourism and transport industry

    • Tourism Policy, Planning and Development

    • Familiarity and image in system and brand gastronomy

    • Use of Schizosaccharomyces species (yeast) for acid degradation in wine production; taxonomy and ecology of wild yeast

    Research project: 

    Wine production

    11.08.2017 - 10.08.2020

    German Federal Foundation for the environment

    • International wine market
    • Mushroom-resistant grape varieties
    • Sustainability

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