International Business - Intercultural Studies (IBIS) is an international and intercultural Bachelor study programme that combines languages and Business Administration. IBIS trains you to become a business economist with sound intercultural and language skills in English and at least at one other foreign language such as Arabic, Russian, Spanish or French! The combination of international, practice-oriented Business Administration and intercultural skills opens up excellent career opportunities all over the world. Shape the future of companies with IBIS!

jetzt bewerben!
Anna Sämmer, student
HHN offers advantages that no university has: Small groups and practical application of what has been learnt as well as “vitamin B” to companies. I chose IBIS because I have always been interested in languages and cultures. Lectures in English and another language, such as Arabic, are something that is rarely found at other Universities.
Anna Sämmer, student


Abschluss: Bachelor of Arts
7 Semester: 210 ECTS
Sprache: Deutsch / Englisch
Standort: Heilbronn Bildungscampus
Studienform: Vollzeit
Studienbeginn: Sommersemester & Wintersememster
Bewerbungsfrist: January 15 & July 15

International Accreditation

Logo EFMD akkreditiert

The Bachelor's programme International Business - Intercultural Studies (IBIS) bears the globally recognised EFMD Accredited seal of quality.

The seal serves as a testament of the IBIS programme's high quality standards and academic aspirations, its international orientation, its high level of practical relevance as well as its integration of up-to-date study content in the fields of ethics and sustainability. Find out more here:

Career Perspectives

The expanding world of business is opening up excellent career prospects for managers who are interested in practice-oriented Business Administration with intercultural knowledge and communicative skills in English and other foreign languages. More and more German and international companies are active across borders and are present in many international markets. This trend is opening up dynamic employment opportunities for our graduates.

Click into our German interview with IBIS graduate Sabrina Dick, Human Resources Director Central and Eastern Europe at software company SAP.

Global Career Platform "Highered"

As a member of the EFMD global network, the Faculty International Business offers all its students and alumni the access to the international digital career platform Highered . Highered is not only a global job pool with more than 10,000 job offers for internships, trainee programmes, apprenticeships and full-time positions, but also a service that helps to prepare for a career start and make application and interview processes easier with such useful tools as:

  • Highered Country Guides
  • Talent Assessments
  • Masterclass Webinar Series

Virtual Career Fairs Highered is for anyone who is either just entering the job or looking for new opportunities!

Find out exactly how you can use Highered for your career


Any questions?

We will be happy to help you! Please contact
B.A. Lilja von Mannstein.

Programme Structure

Basics in Business Administration and Intercultural Studies

  • Business Administration
  • Accounting and Finance
  • Digital Economy
  • Economics
  • Research Methods and Statistics
  • Law
  • Professional English
  • Economic and Cultural Area Studies
  • Language Area Studies

Specialised knowledge of study programme

  • Business Administration
  • Corporate Social Responsibility
  • Research Methods
  • Economics
  • Professional English Communication
  • Economic and Cultural Area Studies
  • Law
  • BWL-Major
  • BWL-Minor

Practical Experience

  • Deepening of business, linguistic and intercultural knowledge
  • An internship abroad is recommended
  • Your internship search is supported by the HIGHERED Global Talent Network and our extensive database of reports from previous internships

Dispositional in-depth knowledge

  • Advanced Business Administration
  • English Language and Culture
  • International Law/International Relations
  • Economic and Cultural Area Studies
  • Language Area Studies
  • BWL-Major
  • Bachelor-Thesis
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