International Tourism Management (M.A.)

Fact File

Title of the Course
International Tourism Management
Type of Course Master
Duration of Study
ECTS Credits
Language of Instruction
Master of Arts
Programme Start Winter Term
Campus Heilbronn
Application Deadline
July 15th

Career Prospects

The tourism branch is an extremely diverse sector. As a result of its rapid growth, it offers excellent career prospects for MA International Tourism Management graduates. Job opportunities exist in a wide range of globally-operating local, regional, national and international tourism organisations. Potential employers include the various public sector institutions and non-profit organisations that regulate and promote the tourism industry, as well as private tourism companies.


The objectives of the MA International Tourism Management programme are to develop tourism managers who can operate effectively in international or cross-cultural business environments. The programme is designed to enable students to define, investigate, analyse, evaluate and respond to tactical and strategic issues of concern to tourism and hospitality in a variety of practical contexts within international Tourism.

Programme Structure

The MA International Tourism Management comprises three major stages.

The foundation stage in semester 1 familiarizes students with the fundamental issues of International Tourism Studies, Research Methods as well as Business Management and its international aspects. Additionally they assess their current level of subject knowledge by participating in a Business Simulation game.

Semester 2 offers advanced studies. Taking a cross-disciplinary approach, this phase provides an opportunity to deepen the participants’ expertise in Business Management and Research Methodology. In addition, the students specialize in International Tourism Management by participating in a comprehensive tourism project.

Semester 3 is the Master Thesis stage which requires in-depth empirical research in the student’s chosen area. Ideally, the thesis is based on real situations in international tourism companies or organisations.

Entry Requirements

Applicants need an excellent or good European first degree in Business Studies or in a business-related discipline (210 ECTS credits and a German average grade of 2.5 or better) or an equivalent international qualification as well as a high level of proficiency in English.


Heilbronn University
Master Programmes Office
International Business & Intercultural Management
Max-Planck-Str. 39
74081 Heilbronn

Tel.: +49 (0)7131 504-426