Unternehmensführung / Business Management (M.A.)



The Master of Business Management places its emphasis on advanced strategic management and develops a deeper understanding of crossfunctional corporate tasks. The Master programme is firmly rooted in an economic region which is home to renowned internationally operating corporations such as Audi and Bosch as well as numerous medium-sized businesses that have become global brand leaders (‘hidden champions’).

This is an excellent starting point for professional careers as students can benefit from the close and longstanding links Heilbronn University has forged with its international and local partners when undertaking their study assignments, project work and Master Thesis.

Nowadays, a career in management is unthinkable without international experience. Therefore, the curriculum is aligned internationally and integrated into a global network of partner universities. Graduates with international experiences or double degrees are qualified for a global business environment.

Creativity, analytical thinking and rhetorical skills are important criteria in selecting staff. Modern teaching methods and many additional offers offer the opportunity to acquire the required soft skills.

Benefits and Assets

  • High quality curriculum and teaching quality
  • Time-efficient structure and flexibility
  • Partner universities and study periods abroad
  • International learning environment, bilingual courses
  • Fun
  • Excellent student-lecturer ratio
  • High practical relevance and business networks

Professors and Lecturers

A body of highly committed and notable academics has been appointed for this Master programme. They all possess unique competences deriving from their broad professional and educational backgrounds and have spent considerable time in industry and commerce. Among the diverse publications from the group of professors there are also well accepted college textbooks. The professors are experts in their fields.

Apart from the tenured staff, the faculty regularly invites guest lecturers from partner universities and recruits freelance lecturers directly from industry, commerce and the service sector.