MBA Global Business (degree program for working professionals)

Contents of the Courses

Description of the contents of the courses taught in the USA

Economics I & II Economics in general and this course in particular, are designed to provide students with an understanding of how various economic concepts and economic tools are used in managerial decision- making. The intent here is to integrate theory and application. Theory is only justified by its power of application in this course.
Decision Analysis & Financial Accounting This course covers the fundamental topics and subject matter related to statistics up through multiple regression modeling. A strong emphasis will be placed on how to use statistics.

Managerial Accounting I & II

The course covers managerial accounting methods and techniques, and how they are used to assist organizations achieve their strategic objectives. Managerial accounting topics include product costing, activity-based costing, planning and controlling costs, budgeting, new production philosophies, and analytical techniques for decision making.

Finance I & II

This course covers the understanding of the time value of money, the valuation of annuities and perpetuities, the Net Present Value and Internal rate of return, time-varying rates of returns, uncertainty, default, and associated risk and the trade-off between risk and return.

Organizational Behavior & Leadership

The learning objective of this course is to understand the challenges faced by today's organizations. This includes issues such as globalization, new organizational relationships and ethical considerations, how to effectively deal with today's workforce, the special competencies required of today's (and tomorrow's) managers, one's own skills and styles of managing organizational behavior and the role that innovation and creativity play in an organization's future.

New Venture Creation and Business Plan Development

This six credit hour learning experience will expose the students to the integrative nature of business through the study of the activities associated with the assessment, creation, development, critical thinking and operation of new and emerging ventures. Individuals will have the opportunity to develop their new venture management skills through a combination of classroom exercises, case analysis, and the development of an industry & competitive analysis and business plan to support the initiation of a new venture.
Special Topic Social Media Marketing
This course focuses on the use of social media in marketing management and will emphasize the strategic applications of these new technologies rather than the individual social media tools. The course adopts a non-traditional format and, as such, incorporates a variety of pedagogical resources. Class lectures will be supplemented by presentations from social media field experts; online conversations with authors; and four in-class real-time case analyses of prominent local organizations.

Description of the contents of the courses taught in Germany

International Market Development

This course will cover the fundamentals and various topics related to the early stages of a company’s international market entry. Based on this the students will be introduced to ways and tools of international market research. An emphasis will be placed on how to use statistics. Thus prepared the students will analyze real data sets, carry out a pre-selection of target markets and develop an international market entry strategy based on a scoring-model. An introduction on timing and organization issues will follow.

The second part of the course will show intercultural challenges in international business and explain how to overcome them. It will show how to develop and use intercultural competence. The students will be introduced to the most relevant models and methods. Thus prepared they will then analyze the values of a specific target market’s culture and develop a unique code of behavior for this particular market.

Marketing & Distribution Management

This course, regardless of the industry background, aims at providing the students with the core concepts and tools to help them better understand and excel in marketing and distribution. Key topics include marketing plan & strategy, market research, customer relationship management, segmentation, brand management, pricing, market communication, sales channel management, CSR and more.

Management of Innovation

This course covers managerial methods and techniques in planning, acquiring and implementing technologies and hence managing the industrial innovation process. Product development is covered as a vital part of the industrial innovation process.

A key method taught in this course is “Blue Ocean Product Strategy”. Furthermore general approaches for technology scouting, funding technology development are described. The importance of networks in technology development is highlighted. The course uses methods to become creative.

Operations Management

The role of operations management is to transform a company’s inputs into the finished products or services. It includes all planning, coordinating, and controlling of the resources needed to produce a company’s output. This course is intended to provide students with an understanding of operations and their role in the organization. It focuses on the design, management and improvement of the processes that produce and deliver goods and services. The goal is to give students a "work in class" experience of the challenges in providing world – class products and services. Analytical tools and conceptual frameworks as well as broad strategies form the foundation of this experience.

Strategic Management

This course starts where the students are and builds on the existing skills of strategic management as a basis. Then the strategic tool-box will be filled with concepts of strategic management and especially strategic analysis, generic business and corporate strategies and their development in the domestic and international environment.

While using the real business examples of the participants, case studies and the strategy simulation TOPSIM Going Global theory will be applied and during the simulation the strategic consequences will become visible, so that a quantification and reflection on a self-developed strategy will be possible. It also allows a better understanding of the cross-functional nature of strategy, the strategic roles and responsibilities of senior executives and opens a broad business perspective.

Financial Modeling

Strategic decisions of corporations are increasingly supported by financial models. These are created by an expert, the financial modeler. In the context of financial modeling he creates applications based on financial knowledge in the context of modern standardized software –Excel in particular.

This course, regardless of your industry background, aims at providing you with the core concepts and tools to help you better understand financial modeling.