MBA Global Business (degree program for working professionals)

Contents of the Courses

Description of the contents of the courses taught in the USA

Economics I & II Economics in general and this course in particular are designed to provide students with an understanding of how various economic concepts and economic tools are used in managerial decision making. The intent here is to integrate theory and application.Theory is only justified by its power of application in this course.
Financial Accounting This course studies how firms collect important information and report it to outside parties (investors and creditors, primarily). Another course in the MBA program studies the collection and reporting of information within the firm. We will examine the process of collecting, recording, and summarizing data about the effects of transactions and events on the firm. The primary objective for this class is that you develop the ability to read, understand, and (most importantly) interpret financial statements and related materials. For Entrepreneurship MBA students, understanding the difference between traditional, accrual-based financial statements and cash flow is particularly important.

Managerial Accounting I & II

The course covers managerial accounting methods and techniques, and how they are used to assist organizations achieve their strategic objectives. Managerial accounting topics include product costing, activity-based costing, planning and controlling costs, budgeting, new production philosophies, and analytical techniques for decision making.
Design Thinking and Management of Innovation I

This course will cover the fundamentals of design thinking. Therefore, the purpose of this class is to understand the wicked problem and interdisciplinary collaboration. Throughout the course we will establish a repeatable process for innovation and leverage creative alternatives to traditional brainstorming.

Organizational Behavior

The purpose of this class is to examine foundational theories in the context of “The Millennial Organization.” Throughout the course, you will be presented with opportunities to analyze contemporary managerial dilemmas through an Organizational Behavior lens, apply strategies and techniques for improving human and organizational performance, and (in some cases) challenge the conventional wisdom.

Digital Disruption in Modern Media

From the inventory available to the way it’s consumed, today’s media environment is experiencing change at an unprecedented rate. Brands today are leading both evolution and revolution in their approaches to engage audiences in an already oversaturated market. Across the paid, owned, earned and shared media model, lines continue to blur as strategies continue to be more about “and” vs. “or” in planning where budgets are spent. Brands that embrace change and position digital as a change in business model will continue to gain market share. This course will help the student understand modern frameworks and best practices in maximizing the impact of media and integrated marketing communications. We will also discuss the role of data in media planning, the role of storytelling for brands and the changing role of agency partners.
Big Data and Data Analytics for Managers I & II
This course will cover the fundamental topics and subject matter related to statistics up through multiple regression modeling. A strong emphasis will be placed on how to use statistics. This will be accomplished through student analysis of real world data sets during class periods and in the homework assignment.
Leadership and Effects
Theory and application of leadership and ethical issues including leadership as influence process, followership, developing effective leader behaviors, stewardship affirming ethical organizational culture.
Lean Launch Pad I and II & Venture Strategic Analysis and Venture Finance
This six credit hour learning experience will expose the students to the integrative nature of business through the study of the activities associated with the assessment, creation, development, critical thinking and operation of new and emerging ventures. Individuals will have the opportunity to develop their new venture management skills through a combination of classroom exercises, case analysis, and the development of an industry and competitive analysis and business plan to support the initiation of a new venture.

Description of the contents of the courses taught in Germany

International Market Development

This course will cover the fundamentals and various topics related to the early stages of a company’s international market entry. Based on this the students will be introduced to ways and tools of international market research. An emphasis will be placed on how to use statistics. Thus prepared the students will analyze real data sets, carry out a pre-selection of target markets and develop an international market entry strategy based on a scoring-model. An introduction on timing and organization issues will follow.

The second part of the course will show intercultural challenges in international business and explain how to overcome them. It will show how to develop and use intercultural competence. The students will be introduced to the most relevant models and methods. Thus prepared they will then analyze the values of a specific target market’s culture and develop a unique code of behavior for this particular market.

Marketing & Distribution Management

This course, regardless of the industry background, aims at providing the students with the core concepts and tools to help them better understand and excel in marketing and distribution. Key topics include marketing plan & strategy, market research, customer relationship management, segmentation, brand management, pricing, market communication, sales channel management, CSR and more.

Design Thinking & Management of Innovation II & III

This course covers managerial methods and techniques in planning, acquiring and implementing technologies and hence managing the industrial innovation process. Product development is covered as a vital part of the industrial innovation process.

A key method taught in this course is “Blue Ocean Product Strategy”. Furthermore general approaches for technology scouting, funding technology development are described. The importance of networks in technology development is highlighted. The course uses methods to become creative.

Operations Management

The role of operations management is to transform a company’s inputs into the finished products or services. It includes all planning, coordinating, and controlling of the resources needed to produce a company’s output. This course is intended to provide students with an understanding of operations and their role in the organization. It focuses on the design, management and improvement of the processes that produce and deliver goods and services. The goal is to give students a "work in class" experience of the challenges in providing world – class products and services. Analytical tools and conceptual frameworks as well as broad strategies form the foundation of this experience.

Strategic Management

This course starts where the students are and builds on the existing skills of strategic management as a basis. Then the strategic tool-box will be filled with concepts of strategic management and especially strategic analysis, generic business and corporate strategies and their development in the domestic and international environment.

While using the real business examples of the participants, case studies and the strategy simulation TOPSIM Going Global theory will be applied and during the simulation the strategic consequences will become visible, so that a quantification and reflection on a self-developed strategy will be possible. It also allows a better understanding of the cross-functional nature of strategy, the strategic roles and responsibilities of senior executives and opens a broad business perspective.

Managerial Finance

Strategic decisions of corporations are increasingly supported by financial models. These are created by an expert, the financial modeler. In the context of financial modeling he creates applications based on financial knowledge in the context of modern standardized software –Excel in particular.

This course, regardless of your industry background, aims at providing you with the core concepts and tools to help you better understand financial modeling.