Prof. Dr. Andreas Fuhrmann

Ad Personam

Prof. Dr. oec. Andreas Fuhrmann - International Marketing

Upbringing in Germany. Lic.oec.HEC-University of Lausanne, Switzerland. Doctorate on Interactive Strategic Planning at the University of Lausanne.

Two years as Management Board Assistant at Amdahl Corp, California, and Spritzer Inc., Curaçao. Five years as General Manager in consumer goods wholesaling and retailing. Ten years as Director of International Marketing & Sales, subsequently as CEO of Fiessler KG, Germany, a globally operating, medium-sized manufacturer of high-end consumer goods. Market experiences in Europe, North America, Asia, Australia and the Middle East.

Since 1996, professor of International Marketing in the International Business Department of the Heilbronn University of Applied Sciences. Departemental dean from 1997 to 2002. Program director 2006-2010. Liaison officer to MIU in Cairo. From 9/2003 to 2/2015 vice-chairman of the Board of Trustees of the Heilbronn University.

Chairman of the Board of Creditreform, board member of Condero AG, co-founder of IfW-Management Training. Recent conferences on Brand Equity, SME Export Strategies, Supplier Co-Branding, Global Account Management.

Courses taught (e.g.):

Introduction to Marketing
Marketing Cases Studies
International Marketing
Service Marketing
B2B-Marketing
Marketing Projects
International Business IUT