Prof. Dr. Andreas Fuhrmann

Veranstaltungen / courses

International Marketing (Major)

Content: International Marketing issues (strategies, tools) based on comprehensive case studies

Links:intro-script| Bibliography: see script

Service Marketing (Major)

Content: Marketing of Services: Specifics of services, Service Marketing policies (7 Ps), selected topics (Yield Mgmt, Waiting Line Mgmt, Service Quality)

Links:script| Bibliography: see script

B2B Marketing (Major)

Content: Characteristics of B2B markets, particularities of B2B marketing policies, sales management, KAM, reverse markets

Links:script| Bibliography: see script

Marketing (1st semester introduction)

Content: Introduction to Marketing: basic Marketing notions (concepts, consumer behavior, market research, market environments), Marketing strategies and Marketing instruments

Links: script ExamSample | Bibliography: see script

Marketing (Erstsemester)

Inhalt:Einführung ins Marketing: Marketing-Konzepte (inkl. Konsumentenverhalten und Marktforschung),Marketing-Strategien undMarketing-Instrumente

Links: Skript Klausurbeispiel | Literatur: siehe Skript

Marketing Case Studies(3rd semester)

Content: Application of Marketing strategies and Marketing policies to business case studies

Links: intro-script | Reference: The Case Method - Student Guidelines; E. Jammal, 2000

Marketing Fallstudien (3. Semester)

Inhalt: Anwendung von Marketing-Strategien und -Instrumneten auf reale Unternehmensfallstudien

Links: Skript | Literatur: The Case Method - Guidelines for Students ; E. Jammal, 2000

IUT - Internationale Unternehmenstätigkeit 

= International Business - IB

Inhalt: Grundlagen der Internationalisierung, Umfeld der internationalen Unternehmenstätigkeit, besondere Aspekte der IUT (Prozeduren)

Content: Basics of Internationalization, International Business Environment, specific aspects of international business activities

Links: Skript , script , Testklausur TestExam | Literatur: siehe Skript