BA Business Administration

Fact File

Title of the Course
Business Administration
Type of Course Bachelor
Duration of Study
ECTS Credits
Language of Instruction
German and English
Bachelor of Arts (B.A.)
Programme Start Summer and Winter Term
Campus Heilbronn - Sontheim
Application Deadline
15 July / 15 January

Career Prospects

The combination of "traditional" Business modules and business management - complemented by in-depth subject-specific knowledge in the extension modules - means that graduates can enter a wide range of business-related careers and find interesting, secure positions in large companies, SMEs, the service industries, consultancies, the banking sector, the IT sector and non-profit organisations. Typical entry-level positions can be found in

  • Sales and Marketing
  • Manufacturing and Logistics
  • Management Accounting and Finance
  • Accounting and Taxation
  • Business Informatics
  • Human Resource Management
  • Consulting


The course combines in-depth instruction in academic methods with hands-on experience of management challenges in the workplace, making graduates ideally placed to become key decision-makers in responsible positions. Nowadays international experience is an indispensable prerequisite for a career in management, and graduates with work experience abroad or a dual-degree qualification are ideally suited to today's global management environment. In recognition of this fact, teaching and learning on the degree has a clear international orientation, supported by the University's network of partner universities worldwide. Creativity and the ability to think, reason and express oneself in a logical, analytical manner are important criteria in the selection of employees. Modern learning and teaching methods and a wide range of additional lectures and seminars enable students to acquire key qualifications and to develop leadership qualities.


Programme Structure

The course is divided into a two-semester First-Stage programme and a five-semester Second-Stage programme, which includes a placement in semester five. Thanks to the University's close links with local companies, a large number of placements are available. Near the end of the course students write an undergraduate dissertation. A Masters degree, Unternehmensführung / Business Management, builds on and expands the knowledge and skills gained during the Bachelor programme. After completing the First-Stage programme students can spend a semester at a partner university abroad, e.g. in Great Britain, Ireland, the USA, Australia, Korea, Sweden, Lithuania or Poland. It is also possible to attain a Dual Degree. Students will be helped to choose a suitable study programme abroad. Many modules in the Second-Stage programme are delivered in English.


Entry Requirements

  • Higher education entrance qualification (Abitur) or subject-related entrance qualification (vocational technical diploma)  / advanced technical college certificate.

Places are allocated according to University-wide regulations, according to which 15 % of places are reserved for specified categories of applicants and a further 10 % are allocated after a waiting period. The remaining places are allocated according to a programme-specific selection procedure, which takes into account:

  • the grade obtained in the university entrance examination (40 %)

  • the grades obtained in

    • German (10 %)

    • Mathematics (15 %)

    • English (15 %)

  • vocational commercial qualification (20%): factor 1 with finished commercial qualification, factor 3 without commercial qualification.



Prof. Dr. Klaus-Volker Hümpfner

Dean of Studies Business Administration

Raum: E104

Telefon: 07131/504-6683


Miriam Fuentes Ballesteros

Programm Manager Business Administration

Raum: E101

Telefon: 07131/504-593


Maike Jäger

Programm Manager Business Administration

Raum: E101

Telefon: 07131/504-6794