BA Business Administration

What is Business Administration

"BU" is the abbreviation for "Betriebswirtschaft und Unternehmensführung" - Business Administration.


Aims of the Course

The course combines in-depth instruction in academic methods with hands-on experience of management challenges in the workplace, making graduates ideally placed to become key decision-makers in responsible positions.

Nowadays international experience is an indispensable prerequisite for a career in management, and graduates with work experience abroad or a dual-degree qualification are ideally suited to today's global management environment. In recognition of this fact, teaching and learning on the degree has a clear international orientation, supported by the University's network of partner universities worldwide.

Creativity and the ability to think, reason and express oneself in a logical, analytical manner are important criteria in the selection of employees. Modern learning and teaching methods and a wide range of additional lectures and seminars enable students to acquire key qualifications and to develop leadership qualities.