BA Business Administration

Excellent Choice


„The Business Administration degree at Heilbronn University of Applied Sciences is a real success story. For over 40 years the course has provided young managers of the future with a solid grounding in Business. It is aimed at the non-specialist, and has a hands-on practitioner’s approach and a strong international orientation. Graduates of this degree have a definite competitive advantage in the job market."

Peter Schweiker, Executive Director, Heilbronn-Franken Chamber of Industry and Commerce

Companies today are looking for all-rounders - graduates with broad Business expertise who can act on their own initiative to master new responsibilities and subject areas - so if you have acquired these skills during your degree course, you will have a head start in the job market. The Business Administration course develops skilled professionals who can work in a wide variety of areas, and are thus less threatened by changes in the economic situation.

The Heilbronn region is home both to global companies such as Audi and Bosch, and many SMEs who are world market leaders in their field. The University of Applied Sciences has strong links to local industry, so students have the opportunity to carry out research assignments, placement semesters, projects and undergraduate dissertations in the companies, where they can establish important contacts to help them kick-start their career. The course combines in-depth instruction in academic methods with hands-on experience of management challenges in the workplace, making graduates ideally placed to become key decision-makers in responsible positions.

Nowadays international experience is an indispensable prerequisite for a career in management, and graduates with work experience abroad or a dual-degree qualification are ideally suited to today's global management environment. In recognition of this fact, teaching and learning on the degree has a clear international orientation, supported by the University's network of partner universities worldwide.

Creativity and the ability to think, reason and express oneself in a logical, analytical manner are important criteria in the selection of employees. Modern learning and teaching methods and a wide range of additional lectures and seminars enable students to acquire key qualifications and to develop leadership qualities.