Fakultät für International Business (IB)

German-Russian Business Forum

Mittwoch, 25. April 2012, 14.00 Uhr


Wichtiger Hinweis: Für die Teilnahme am German-Russian Business Forum ist eine Anmeldung erforderlich! Bitte bis zum 16. April 2012 einfach das Anmeldeformular ausfüllen oder per E-Mail julia.mehrens@hs-heilbronn.de.

14.00 Uhr Begrüßung und Moderation

Prof.Dr. Kathrin Köster

Prorektorin Forschung und Weiterbildung, Hochschule Heilbronn
Studiengang Internationale Betriebswirtschaft - Interkulturelle Studien
Internationales Management

14.05 Uhr A German Lawyer in Russia - Practical Experience in a tough Market

Dr. Andreas Knaul, Rechtsanwalt,
Partner und Leiter der Rechts- und Steuerberatung
Rödl & Partner, Russland

The Presentation will focus on highlights of Russian business life seen from the perspective of a lawyer. What about bureaucracy and corruption - the scourges of business in Russia? How may a foreign company know when to trust a Russian business partner? This presentation will give answers to these questions inter alia by means of short stories from everyday business life.

14.35 Uhr Project Management in Russia: Experiences, Challanges and Opportunities

Bo Ivan Wallenberg,
Stellvertretender Direktor und Leiter Niederlassung Moskau
THOST Projektmanagement

Experience shows that there are risks inherent to projects in Russia, but also great opportunities. Risks can be controlled and minimised successfully by professional and forward looking management. Opportunities are numerous, but often hidden. A solid preparation, the detailed assessment of requirements and partners, a goal-oriented and cooperative leadership and coordination, as well as effective controlling, are the keys to success. An exchange of experience that aims at encouraging its participants to exploit growth potential in the Russian market in order to successfully develop ther businesses.

15.05 Uhr Russian Business in Germany: Is Bureaucravy alive?

Prof. Dr. Andrey V. Zverev
Leiter des Handels- und Wirtschaftsbüros der Russischen Botschaft (HWB), Deutschland;
Gesandter der Botschaft der Russischen Föderation in der Bundesrepublik Deutschland

Three years of experience in Germany in the position of the Chief of Trade Mission of the Russian Federation show: German bureaucracy is also strong. Russian business faces various problems at the federal and local levels. The main question is: what should be done to overcome these problems and bridge a gap between the mentalities of Russian and German people?

15.35 Uhr The Experiences of Investments in the industrieal Sector in Germany exemplified by Ilim Timber

Svyatoslav Bychkov
Managing Director Communications
Ilim Timber Industry

The major points are:

  • Drivers for Russian companies to expand globally
  • Germany as attractive destination for investors in European Union
  • Investment opportunities for industrial companies in Germany
  • Issues and challenges investing in Germany
16.20 Uhr Podiumsdiskussion
Doing Business in Germany and Russia: Is there a single Formula of Success?

Prof. Dr. Andrey V. Zverev, Dr. iur. Andreas Knaul,
Bo Ivan Wallenberg, Svyatoslav Bychkov