Heilbronn University Graduate School (HUGS)

HUGS Summer School 2019

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Welcome to HUGS Summer School in 2019

Our Summer school is an international Summer School for Master students offering two courses - Corporate Strategy and Innovation Management -  it will be taking place from May 13 to May 24, 2019.

Join us for 2 weeks in Heilbronn next summer!

Summer School courses

The overall aim of the Innovation Management module is to equip students with the knowledge and skills necessary to enable businesses take a strategic approach to innovation. Students will acquire the confidence to think laterally to solve complex problems in dynamic contexts.

Couse unit contents:

  • The economic imperative for innovation
  • Contemporary theories and approaches to innovation
  • Business Model innovation
  • Innovation strategy
  • Idea generation and creativity techniques
  • Management of R&D projects
  • New Product Development Models
  • Innovation funding issues

Planned learning activities and teaching methods:

  • Interactive lectures
  • Joint exercises
  • Team work
  • Student presentations
  • Peer evaluation and feedback

Number of ECTS credits awarded:

  • 5 ECTS

After the completion of this course the students judge differences and specific approaches of corporate strategy formulation and implementation

Course unit contents:

  • The Nature of Strategy
  • Strategic management in different contexts
  • The level of strategy
  • Understanding strategy development
  • The strategic managemnt process
  • Industry and Competitive Analysis
  • Strategic Analysis of industry strucure
  • Porters competitive forces and Rivalry analysis
  • SWOT analysis
  • Capabilities and Core competencies
  • Strategic choices on corporate and business level
  • Strategic decision making and strategy implementation

Planned learning activities and teaching methods:

  • Work in interdisciplinary and intercultural teams
  • Computer simulation methods such as System Dynamics or TOPSIM
  • Case study work to transfer and train strategic conceps and thinking

Number of ECTS credits awarded:

  • 5 ECTS

Side program


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Corporate Visits
  • Audi Group
  • SAP SE
Guided City Tour Heilbronn

Exclusive Tour at "National Garden show Heilbronn"

  • Visit its famous Castle
  • and Historic Old Town
Soccer Tournament and Barbecue with German Students

Lern everything about the procedure of Wine Making incl. Wine Tasting

(This program is preliminary and subject of availability.)


HUGS Summer School is a special offer for students from our Partner Universities. Only students from this Partner Universities can participate.

Number of places are limited. You can register from now until February 28, 2019.

Please fill in the Application Form and send it together with the letter of motivation to hugs@hs-heilbronn.de

Practical Information

Heilbronn is linked to international air traffic via Frankfurt Airport and Stuttgart Airport. From here, you can continue your trip to Heilbronn by shuttle bus or train (Deutsche Bahn - German Rail services). One of the best ways of getting around the country is by train.

You can find helpful information on the website of Heilbronn Marketing.