International Tourism Management (M.A.)

Why study International Tourism Management?

Tourism is a highly dynamic, continuously expanding and developing phenomenon. It has experienced remarkable growth in recent years, and the tourism sector is nowadays one of the industries that generate the highest levels of employment. Moreover, the number of tourist arrivals as well as the receipts from international tourism are constantly rising.

Tourism therefore needs managing. Activities in strategic planning, market research, e-commerce, project management and other specific management functions are becoming more significant all the time. All these activities demand an international and intercultural approach. The Master Programme in International Tourism Management prepares first-degree graduates for a successful career in this vibrant and dynamic sector.

The MA International Tourism Management programme aims to develop graduates who:

  • can demonstrate a critical understanding of the principles and methods of working appropriate to the Tourism industry,
  • have developed the cognitive abilities of critical evaluation, analysis and synthesis,
  • can demonstrate practical management skills relevant to the Tourism sector,
  • are self-reliant, self-disciplined learners capable of working in an interdisciplinary environment
  • are able to meet the challenges presented by a career in a national or international environment,

Objectives

The objectives of the MA International Tourism Management programme are to develop tourism managers who can operate effectively in international or cross-cultural business environments. The programme is designed to enable students to define, investigate, analyse, evaluate and respond to tactical and strategic issues of concern to tourism and hospitality in a variety of practical contexts within international Tourism.

Benefits and Assets

  • Lectures delivered entirely in English
  • A clearly structured, time-efficient schedule (3 semesters, full-time programme)
  • Multidisciplinary content
  • Innovative teaching and learning strategies
  • A favourable student/lecturer ratio
  • An international learning environment
  • Aligned with the needs of the labour market.

Career Prospects

The tourism branch is an extremely diverse sector. As a result of its rapid growth, it offers excellent career prospects for MA International Tourism Management graduates. Job opportunities exist in a wide range of globally-operating local, regional, national and international tourism organisations. Potential employers include the various public sector institutions and non-profit organisations that regulate and promote the tourism industry, as well as private tourism companies.