Programme Structure
The MA International Tourism Management comprises three major stages.
The programme starts with an induction period, during which the students assess their current level of subject knowledge by participating in a business simulation. The foundation stage in semester 1 familiarizes them with the fundamental issues of International Tourism Studies as well as Business Management and its international aspects.
Semester 2 offers advanced studies. Taking a cross-disciplinary approach, this phase provides an opportunity to deepen the participants’ expertise in Business Management and Research Methodology. In addition, the students specialize in International Tourism Management by participating in a comprehensive tourism project.
Semester 3 is the Master Thesis stage which requires in-depth empirical research in the student’s chosen area. Ideally, the thesis is based on real situations in international tourism companies or organisations.
Teaching and Learning Strategies
Teaching and learning on the Master Programme are based on three key components:
Students experience a period of intensive independent study. This allows them to progress at a speed suited to their individual needs and to work on their own initiative in areas which are of interest and value to them. Some more specific objectives of this approach are:
- to introduce the students to the techniques of researching, organising and presenting the results of their work,
- to stimulate critical thinking and logical analysis,
- and to develop a sense of responsibility for attaining their goals.
The course content is founded on a sound theoretical basis and includes experience-based and hands-on forms of learning such as guided business simulations, case studies, project work and role plays.
A tutorial support service is offered for students on both an individual and a group basis.